by Marcus Ho | Jul 14, 2020 | Uncategorized
This form of outbound marketing ensures you can build relationships ideal for your business and see greater ROI. ABM differs from the traditional “numbers game” outreach method because ABM is less about quantity and more about quality. Old-school outreach messages are...
by Marcus Ho | Jul 10, 2020 | Uncategorized
More than half their time goes into completing paperwork, responding to emails, processing orders, getting approvals and other administrative tasks. What if they could invest that precious time in activities that would directly generate revenue and boost their selling...
by Marcus Ho | May 22, 2020 | Uncategorized
Two decades ago, building a website was an arduous project that would take months of planning. Without any coding or programming skills, you had to hire a team of web developers. But with WordPress entering the Content Management System (CMS) industry in 2003, they...
by Marcus Ho | May 5, 2020 | Uncategorized
In this article, you’ll explore the essential marketing KPIs (key performance indicators) that you must track in every stage of a customer lifecycle journey to drive performance. The 6 Stages Of A Customer Lifecycle Journey Example of a Marketing Pipeline Dashboard in...
by Marcus Ho | Apr 23, 2020 | Uncategorized
A solid B2B marketing framework does much more than tracking the response of your creatives. It can help you analyze how your prospects and buyers respond to your messaging, sales, content and promotions. Here’s our 5-step framework on how you can approach it....
