by Marcus Ho | Dec 21, 2020 | Uncategorized
B2B marketing can be complex. And unfortunately the internet is filled with generic and watered down information on how to invest in different lead generation channels, leading many B2B marketers to get it wrong. They may feel like they’re checking a channel off the...
by Marcus Ho | Dec 15, 2020 | Uncategorized
Marketing automation tools can do much more than save your marketing team a ton of time. They can also improve sales productivity and reduce marketing overheads. More importantly, marketing automation tools can help marketers capture more promising leads. According to...
![[TEMPLATE] 6 Key Customer Lifecycle Stages in B2B Marketing](https://brewinteractive.com/wp-content/uploads/2021/08/scott-graham-5fNmWej4tAA-unsplas.jpg)
by Marcus Ho | Dec 1, 2020 | Uncategorized
Is not aware of our brand, but is not on our radar as a prospect. As B2B marketers, you’re well-aware that sales don’t happen in an instant. Your buyers go through a series of stages before they decide to do business with your company. In this article, you will learn...
by Marcus Ho | Nov 23, 2020 | Uncategorized
Over half of all companies in the world use some kind of marketing automation software, an industry valued at over $4 billion. The biggest softwares in the industry are Hubspot and Salesforce, but there are countless others making waves in MarTech. But a software...
by Marcus Ho | Nov 3, 2020 | Uncategorized
No business can survive without selling its products and acquiring loyal customers. As you’re striving to improve your products, you will also need to find creative ways to sell them. This is where B2B sales tools come in. With these tools, you can improve your sales...
