Bosch

Client Story

At A Glance

680

Over 680 leads generated in less than 8 months

18x

ROI of 18x based on leads generated from our campaign

About Bosch

Bringing IoT to Life

Bosch is a global company who provides IoT solutions that transform business, enhance efficiency, and tap new revenue streams. They offer plenty of solutions to help businesses across a number of industries build sustainable IoT solutions for their business.

About Bosch

Bringing IoT to Life

Bosch is a global company who provides IoT solutions that transform business, enhance efficiency, and tap new revenue streams. They offer plenty of solutions to help businesses across a number of industries build sustainable IoT solutions for their business.

The Challenges

Minimal Solutions Awareness

Bosch rolled out a new solution for office buildings, but due to increased competition and little knowledge of the solution – they were struggling to acquire new leads and make sales for their new offering. They needed help educating their target audience, generating demand, and driving leads.

The SOLUTIONS

Strategy and Detailed Persona Mapping

We worked with Bosch’s team to create detailed target persona profiles where we helped them identify key pain points, most pertinent informational needs, sample keywords they may be searching, and their biggest challenges. These details would fuel our entire campaign.

Landing Page Creation

Once we identified their key personas, we helped them build out a landing page that educated, drove demand, and featured multiple CTAs to appeal to users whether they had no understanding of connected building services or they were ready to convert. We carefully crafted the content to appeal to and resonate with their target personas.

Google Ads

Though there wasn’t a great deal of volume or demand for connected offices, there was some – and we wanted to capitalize on it as best we could. We created a handful of search ad campaigns, each focused on a specific persona and the key phrases they would be most likely to search.

LinkedIn Ads

In addition to the search ads, we needed to introduce the solution to those who weren’t yet aware, and educate them on its benefits. We pushed downloads and presentations to help each persona learn more about the solutions most relevant to them.

The Results

Successful Digital Amplification
Our campaign with Bosch led to over 680 leads generated in less than 8 months and an ROI of 18x based on leads generated from our campaign. Their connected building solutions are helping businesses all over Singapore, Malaysia, and the Philippines operate more efficiently.

Want similar results?
Get in touch to see how we can help.

BREW INTERACTIVE

Digital Marketing Agency in Singapore

  •  
  •  

SUBSCRIBE

CONTACT US

111 North Bridge Road, #08-11, Singapore 179098 info@brewinteractive.com

RESOURCES