BRIGHTON COLLEGE

Client Story

ABOUT BRIGHTON COLLEGE

Brighton College is an incredibly prestigious, UK independent school which was founded in 1845 and has been operating in Singapore since August 2020. Brighton College offers a premiere British education for children aged 18 months to 11 years (Pre School and Primary only).

ABOUT BRIGHTON COLLEGE

Brighton College is an incredibly prestigious, UK independent school which was founded in 1845 and has been operating in Singapore since August 2020. Brighton College offers a premiere British education for children aged 18 months to 11 years (Pre School and Primary only).

THE RESULTS

SEO GROWTH + COST PER LEAD DECREASES

65%

65% Decrease in
Cost Per Lead

19 to 1,384

Ranking Keywards
on Google

34%

Increase in Enrollment
Conversion Rate

3.8x

Increase in
Cohort Size

THE CHALLENGES

NEW SCHOOL FACING FIERCE COMPETITION

Brighton College faced a number of challenges early on in Singapore:

Fierce Competition: Brighton faced competition from some other prestigious British schools like Tanglin Trust and Dulwich College
A Brand New School: Brighton was a brand new school in Singapore, trying to grow in the middle of COVID19.
Massive Cost Per Lead: While working with their initial agency, they were paying as much as $3,000 per lead!
Big SEO Struggles: Due to some technical issues and lack of focus, Brighton was leaving lot of SEO potential on the table

THE SOLUTIONS

SEO + ADVERTISING SYNERGY

On-Page SEO and Technical Optimization

As we began working with Brighton College, we realized they were handcuffing themselves from ranking on Google for relevant search terms. Their pages weren’t optimized for any specific keywords, their pages loaded slowly, their site wasn’t secure, and much more. So we implemented:

Page speed fixes
An SSL certificate
Optimized title tags for each page
Sitemap creation and submission
URL priority configurations & internal linking optimization
Other on-page optimizations like adding H1s and adjusting other headings

Link Building for SEO Boost

To really infiltrate the SERP (Search Engine Results Pages) for education-related keywords in Singapore, we needed to do more than just technically optimize the site. When you’re competing in a saturated industry, you need quality, authoritative backlinks to earn first page rankings.

So we put together a link building plan, performed link prospecting to top sites, wrote content when applicable, and earned between 25 and 30 quality backlinks each month from reputable sites.

Creative Facebook Ads + Effective Google Ads

To attract more attention to Brighton’s offerings and to supplement their SEO efforts, we wrote conversion-focused Google Search Ads and created eye-catching visuals for Google Display Network and Facebook.

Our ad copy and creatives rotate depending on the school’s season. We regularly make adjustments to ensure they’re running to the right audiences, the copy is resonating, and we’re getting the most out of our bidding. We maximize their budget to ensure Brighton gets as many enrollments as possible at the lowest cost possible.

So we put together a link building plan, performed link prospecting to top sites, wrote content when applicable, and earned between 25 and 30 quality backlinks each month from reputable sites.

THE RESULTS

DRAMATICALLY CUTTING DOWN COST PER LEAD

Since starting to work with Brighton, we helped them decrease their cost per lead by 65%. Enrollment is up across the board and their cohort sizes continue to increase each semester.

Want similar results?
Get in touch to see how we can help.

BREW INTERACTIVE

Digital Marketing Agency in Singapore

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111 North Bridge Road, #08-11, Singapore 179098 info@brewinteractive.com

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