THE SOLUTIONS

SEO + ADVERTISING SYNERGY

On-Page SEO and Technical Optimization

As we began working with Brighton College, we realized they were handcuffing themselves from ranking on Google for relevant search terms. Their pages weren’t optimized for any specific keywords, their pages loaded slowly, their site wasn’t secure, and much more. So we implemented:

Page speed fixes
An SSL certificate
Optimized title tags for each page
Sitemap creation and submission
URL priority configurations & internal linking optimization
Other on-page optimizations like adding H1s and adjusting other headings

Link Building for SEO Boost

To really infiltrate the SERP (Search Engine Results Pages) for education-related keywords in Singapore, we needed to do more than just technically optimize the site. When you’re competing in a saturated industry, you need quality, authoritative backlinks to earn first page rankings.

So we put together a link building plan, performed link prospecting to top sites, wrote content when applicable, and earned between 25 and 30 quality backlinks each month from reputable sites.

Creative Facebook Ads + Effective Google Ads

To attract more attention to Brighton’s offerings and to supplement their SEO efforts, we wrote conversion-focused Google Search Ads and created eye-catching visuals for Google Display Network and Facebook.

Our ad copy and creatives rotate depending on the school’s season. We regularly make adjustments to ensure they’re running to the right audiences, the copy is resonating, and we’re getting the most out of our bidding. We maximize their budget to ensure Brighton gets as many enrollments as possible at the lowest cost possible.

So we put together a link building plan, performed link prospecting to top sites, wrote content when applicable, and earned between 25 and 30 quality backlinks each month from reputable sites.