At A Glance
We engaged other agencies to support us with our lead generation efforts before. But I can feel that for Brew, you guys are more proactive in getting our feedback on a bi-weekly basis and areas to improved during our campaign.
In fact, I was very pleased with some of the value-added service that was provided giving possible solutions such as refresh and designs to renew vitality in the campaign. And also recommend new campaigns to reach out to different segments of the current audiences.
I would comment that Ariel display her capability and professionalism in handling our campaign when she give constant update & suggestions to improve our campaign bi-weekly.
As a result of Brew’s work, more leads were generated and converted to sales through this campaign.
A Post-COVID Dilemma
Since COVID disrupted the traditional office environment, Brother had been struggling to grow their business in Singapore. As businesses began to reopen their offices, they needed help increasing leads and getting printers into more local businesses. They engaged Brew to help them scale their marketing and sales efforts.
“We engaged other agencies to support us with our lead generation efforts before. But I can feel that Brew was far more proactive in getting our feedback on a bi-weekly basis and improving our campaigns.
I was very pleased with some of the value-added services that were provided, such as giving possible solutions such as refresh and designs to renew vitality in the campaign. And also recommending new campaigns to reach out to different segments of the current audiences.
As a result of Brew’s work, more leads were generated and converted to sales through this campaign.”
A Frictionless Lead Generation Funnel
Persona Development & Customer Interviews
As a printing company, we knew the COVID pandemic changed the typical needs of IT managers, procurement managers, and business owners. So not only did we develop intricate buyer personas for Brother, we also dug deep into their customer’s current needs, how the pandemic affected their processes, and what they need out of their printing partner.
Conversion-Focused Landing Page
We designed a landing page with a laser focus on driving leads. We highlighted the biggest benefits of using a Brother printer, leaning on the pain points we uncovered during customer interviews. We spotlighted the most important features prospects were looking for.
Captivating Facebook & Google Ads
We ran eye catching Facebook ads, Google Display ads, and Google Search ads targeted toward IT managers, procurement officers, and business owners. We pushed a 15% off coupon along with a 14 day trial to compel Brother’s audience to take a step into their funnel. We created custom audiences based on those who have visited the site and lookalike audiences around those who converted.
Feature Focused Lead Nurturing Journey
We fed the leads generated by the ads into a lead nurturing email series, where we saw a greater than 50% open rate. We sent a series of five emails – each focused on a specific printer feature, and going into great detail on how that feature makes our persona’s life easier.
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