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5 Key HubSpot Workflows for B2B Marketing to Boost Conversions

5 Key HubSpot Workflows for B2B Marketing to Boost Conversions

by Marcus Ho | Dec 10, 2019 | Uncategorized

Did you know that more than 50% of the leads you generate are not ready to buy? Read on to learn how  you can use HubSpot workflows to nurture B2B leads  and boost conversions. You implemented a lead generation campaign and managed to attract leads but what...
4 Advanced B2B Lead Generation Hacks Using Only Your Website Data

4 Advanced B2B Lead Generation Hacks Using Only Your Website Data

by Marcus Ho | Nov 26, 2019 | Uncategorized

Did you know that an average website sees 98% of anonymous visitors? Read on to learn how you can uncover a list of companies who are visiting your website using  IP addresses and several other third party data While a few fill out the lead form and leave their email...
10 of the Most Effective Email Campaigns You Can Leverage

10 of the Most Effective Email Campaigns You Can Leverage

by Marcus Ho | Nov 12, 2019 | Uncategorized

Email marketing is one of the most popular marketing strategies used by marketers owing to its simplicity, cost-efficiency, and effectiveness. However, you need to make sure that you choose your campaigns wisely. According to Statista, the number of email users in...
B2B Marketing – How to Run Lead Generation Ads on Display

B2B Marketing – How to Run Lead Generation Ads on Display

by Marcus Ho | Oct 30, 2019 | Uncategorized

Are you looking to create awareness about your new product or service, get your brand in front of your potential customers or ensure top-of-mind brand recall?  Display advertising on Google Display Network (GDN) might just be the solution you are seeking. GDN is an...
B2B Marketing – How to Acquire Leads from Programmatic Networks

B2B Marketing – How to Acquire Leads from Programmatic Networks

by Marcus Ho | Oct 15, 2019 | Uncategorized

What if we told you there is another way to amplify your lead generation efforts and acquire high-quality leads at optimized costs? Read on to understand how programmatic advertising works, and how it can fit into your lead generation strategy. Talk about generating...
Video: 4 Actionable Data to Double your Sales This Month

Video: 4 Actionable Data to Double your Sales This Month

by Marcus Ho | Oct 10, 2019 | Uncategorized

The marketing and sales teams are ultimately working towards one common goal. Read on to know how you can motivate the sales team to be efficient and achieve more. The marketing and sales teams are ultimately working towards one common goal. In order to maximize...
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