Solution

Basis of our discussion with the team, we put together a social media marketing plan that was centered around educating people by sharing reliable information, building positive patient relationships, and promoting the hospital’s services.

From updating people on the latest healthcare information and best practices to sharing patient stories and featuring doctors and nurses working in the hospital – the posts were used to create awareness, engage people and build a deeper connection.

Healthcare information tends to get dry and overwhelming. Due to that, we went beyond just posting static imagery. We made use of engaging formats such as explainer videos and infographics to grab people’s attention and drive engagement.

Shared healthy recipes to promote health and wellness

Thank you’ post to recognize and acknowledge the support the hospital received

Educational post to raise awareness and encourage healthy living