Columbia Sportswear

Client Story

At A Glance

77%

Increase in Engagement Rate

38%

Increase in Fan Growth

Backstory

The Columbia Sportswear Company manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories.

Founded in 1938, the company has grown from a small family-owned hat distributorship to one of the world’s largest outerwear brands. Columbia Sportswear distributes its products in over 72 countries and 13,000 retailers.

Backstory

The Columbia Sportswear Company manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories.

Founded in 1938, the company has grown from a small family-owned hat distributorship to one of the world’s largest outerwear brands. Columbia Sportswear distributes its products in over 72 countries and 13,000 retailers.

Challenge

Challenge

Columbia Sportswear operates through retail outlets and online marketplaces such as Amazon and Lazada in Singapore and Malaysia.

Being a globally renowned brand and having been around for years, their primary mode of advertising and engaging with their audience was through traditional channels.

Due to this, they ended up sitting on the sidelines of social media for way too long. They realized that in order to grow their community and truly engage with their customers, they needed to build a stronger presence on social media.

That’s when Brew Interactive was approached.

Solution

We were brought on board to develop and implement a social media strategy for Columbia Sportswear with an objective to build a loyal fan following and drive engagement.

We leveraged this platform to reinforce their brand identity and connect with their target audience while directing them to their retail and online stores, across social media platforms such as Facebook and Instagram.

From showcasing their collection to promoting offers — we created a host of engaging and localized content to strike a chord with the audience in Singapore and Malaysia while driving better engagement.

Inspirational posts showcasing their collection

Posts promoting in-store offers

Posts promoting their offers and discounts

Posts surrounding special events and milestones

Results

Our social media strategy turned out to be successful. In a short span, we helped Columbia Sportswear achieve a 77% increase in engagement rate and a 38% increase in fan growth.

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Want similar results?
Get in touch to see how we can help.

BREW INTERACTIVE

Digital Marketing Agency in Singapore and Malaysia

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