Brew Interactive

Cowhead

Client Story

At A Glance

15,000

Over 15,000 New Organic Fans

85%

Increase in Engagement Rate

Backstory

A Singapore homegrown brand, Cowhead has gained recognition across the South East Asia region. The milk is made from 100% natural fresh cow’s milk, imported from New Zealand and Australia.

The brand started with only UHT (Ultra High-Temperature) fresh milk but has now expanded its product offerings to include full cream milk powder, pure creamery butter, natural and processed cheese as well as biscuits.

Backstory

A Singapore homegrown brand, Cowhead has gained recognition across the South East Asia region. The milk is made from 100% natural fresh cow’s milk, imported from New Zealand and Australia.

The brand started with only UHT (Ultra High-Temperature) fresh milk but has now expanded its product offerings to include full cream milk powder, pure creamery butter, natural and processed cheese as well as biscuits.

Challenge

Challenge

With a range of diverse products and price promotions, the dairy sector in Singapore faces stiff competition. Brands are constantly vying for attention, introducing new product developments, and launching marketing campaigns to capture consumers’ interests.

In such a competitive market, Cowhead realized that they needed to engage with their customers and gain their trust while giving them a reason to choose Cowhead over its competitors.

The only way to achieve that was to leverage social media and that’s when they reached out to us at Brew Interactive.

Solution

When we started working with Cowhead in 2010, they did not exist on social media. They largely relied on traditional marketing channels. So, we needed to build their social media presence from scratch.

After having discussions with the team and understanding more about their industry, business, and target customer, we laid out a social media plan in line with their business objectives.

The idea was to use the platform to strike a connection with consumers, remain top of mind, increase loyalty, and gain trust. Keeping their brand and target audience in mind, we identified Facebook as the most suited platform.

Our content strategy was centered around sharing informative and engaging posts to generate interest and boost engagement. Apart from posting about their products, we also shared interesting recipes, customer reviews, and fun quizzes.

Informational posts to educate customers about the benefits of consuming milk

Leveraged customer reviews to instill trust and influence purchases

Promotional posts surrounding Cowhead products

Shared innovative recipes with the use of Cowhead products

Results

It’s been ten years and we continue working with Cowhead to grow their social media presence and engage customers. Our efforts resulted in an 85% increase in engagement rate (compared to other media channels) with over 15,000 new fans acquired organically.