Cowhead
Client Story
At A Glance
15,000
Over 15,000 New Organic Fans
85%
Increase in Engagement Rate
Backstory
A Singapore homegrown brand, Cowhead has gained recognition across the South East Asia region. The milk is made from 100% natural fresh cow’s milk, imported from New Zealand and Australia.
The brand started with only UHT (Ultra High-Temperature) fresh milk but has now expanded its product offerings to include full cream milk powder, pure creamery butter, natural and processed cheese as well as biscuits.
Backstory
A Singapore homegrown brand, Cowhead has gained recognition across the South East Asia region. The milk is made from 100% natural fresh cow’s milk, imported from New Zealand and Australia.
The brand started with only UHT (Ultra High-Temperature) fresh milk but has now expanded its product offerings to include full cream milk powder, pure creamery butter, natural and processed cheese as well as biscuits.
Challenge
Challenge
With a range of diverse products and price promotions, the dairy sector in Singapore faces stiff competition. Brands are constantly vying for attention, introducing new product developments, and launching marketing campaigns to capture consumers’ interests.
In such a competitive market, Cowhead realized that they needed to engage with their customers and gain their trust while giving them a reason to choose Cowhead over its competitors.
The only way to achieve that was to leverage social media and that’s when they reached out to us at Brew Interactive.
Solution
When we started working with Cowhead in 2010, they did not exist on social media. They largely relied on traditional marketing channels. So, we needed to build their social media presence from scratch.
After having discussions with the team and understanding more about their industry, business, and target customer, we laid out a social media plan in line with their business objectives.
The idea was to use the platform to strike a connection with consumers, remain top of mind, increase loyalty, and gain trust. Keeping their brand and target audience in mind, we identified Facebook as the most suited platform.
Our content strategy was centered around sharing informative and engaging posts to generate interest and boost engagement. Apart from posting about their products, we also shared interesting recipes, customer reviews, and fun quizzes.
Informational posts to educate customers about the benefits of consuming milk
Leveraged customer reviews to instill trust and influence purchases
Promotional posts surrounding Cowhead products
Shared innovative recipes with the use of Cowhead products
Results
It’s been ten years and we continue working with Cowhead to grow their social media presence and engage customers. Our efforts resulted in an 85% increase in engagement rate (compared to other media channels) with over 15,000 new fans acquired organically.
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BREW INTERACTIVE
Digital Marketing Agency in Singapore and Malaysia
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111 North Bridge Road, #08-11, Singapore 179098 Malaysia Office:
D-8-3A Menara SuezCap 1, KL Gateway, 59200 Kuala Lumpur, Malaysiainfo@brewinteractive.com
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