Cowhead
At A Glance
15,000
85%
Backstory
The brand started with only UHT (Ultra High-Temperature) fresh milk but has now expanded its product offerings to include full cream milk powder, pure creamery butter, natural and processed cheese as well as biscuits.
Backstory
The brand started with only UHT (Ultra High-Temperature) fresh milk but has now expanded its product offerings to include full cream milk powder, pure creamery butter, natural and processed cheese as well as biscuits.
Challenge
Challenge
In such a competitive market, Cowhead realized that they needed to engage with their customers and gain their trust while giving them a reason to choose Cowhead over its competitors.
The only way to achieve that was to leverage social media and that’s when they reached out to us at Brew Interactive.
Solution
After having discussions with the team and understanding more about their industry, business, and target customer, we laid out a social media plan in line with their business objectives.
The idea was to use the platform to strike a connection with consumers, remain top of mind, increase loyalty, and gain trust. Keeping their brand and target audience in mind, we identified Facebook as the most suited platform.
Our content strategy was centered around sharing informative and engaging posts to generate interest and boost engagement. Apart from posting about their products, we also shared interesting recipes, customer reviews, and fun quizzes.
Informational posts to educate customers about the benefits of consuming milk
Leveraged customer reviews to instill trust and influence purchases
Promotional posts surrounding Cowhead products
Shared innovative recipes with the use of Cowhead products
Results
Recent Case Studies
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