Dassault Systèmes
At A Glance
500,000
300%
50%
Client Testimonial
We heard of Brew Interactive later on through a recommendation, and they were known for creating contagious content and most importantly, delivering measurable results. After we engaged them, the results were amazing! The content on our social properties became much more viral, people were asking questions and sharing our content. Our engagement rate increased by over 300% and that helped to decrease our cost-per-lead acquisition to 50%. Very impressed with the results!”
Dassault Systèmes
Backstory
They own a number of sub-brands, one of which is SOLIDWORKS – a solid modeling computer-aided engineering and computer-aided design program that runs on Windows.
Backstory
They own a number of sub-brands, one of which is SOLIDWORKS – a solid modeling computer-aided engineering and computer-aided design program that runs on Windows.
Challenge
Challenge
They realized that the only way to combat this was to build more awareness and engagement among their target audience. And of course, going social and digital was the most cost-effective way to do so.
At the time, they had about 80,000 followers across all of their social channels. However, they were struggling to build engagement among this community. And because their content failed to generate adequate excitement among their social media followers, they weren’t able to get too many leads from their social media marketing efforts as well.
It was then that they realized that they needed an experienced partner who could give their social media strategy a facelift. That’s when they decided to reach out to us at Brew Interactive.
Solution
While they had a strong content creation team, they needed some insights into the type of content that would perform the best among their target audience. Our team conducted extensive competitor and industry analysis and made some useful recommendations to spruce up the content on their Facebook and Instagram pages. We also facilitated multiple collaborative sessions between our team and theirs in order to brainstorm ideas for content that would drive the most engagement on their social channels.
Here are some examples of posts that performed exceptionally well on their Facebook and Instagram pages:
We found that illustration posts perform really well on Instagram and so posts such as this were used to engage the audience and also to build anticipation and excitement around their upcoming CAD tutorial live streams on YouTube.
Sharing informative blog posts on social channels is a great way to engage people and strike up a conversation around your products. Blog posts that answer some of the most common questions related to product design proved to be very engaging and useful to the audience.
We realized that product simulation videos are very useful and appealing to product designers and engineers. So, we suggested the client post such videos on their social channels to help drive traffic to their website as well as to stir up a conversation about their products online.
Results
We helped to grow their social media presence (on Facebook and Instagram) by over 500,000 new followers across APAC.
The engagement rate jumped by 300%.
Due to a surge in the number of leads acquired from social media, their cost per lead decreased by 50%.
Our Approach
When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:
- SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
- Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
- Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
- Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends
Comprehensive SEO Audit
We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.
Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.
Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.
Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.
It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.
This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:
Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.
The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.
Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.
Tracking & Monitoring of Collectius’ Web Performance
To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.
With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.
Digital Content Strategy
Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.
This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.
From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.
Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.
Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.
Backlink Acquisition
To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.
Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.
As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.
This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.
Outstanding SEO Results for Collectius
Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:
Significant Traffic Growth
Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.
Expanded Keyword Reach
There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.
Top Rankings in Local Searches
Collectius' website achieved first-page rankings on Google's Search Engine Results Pages (SERPs) for targeted searches in Singapore and Malaysia. Ranking on the first page for relevant searches significantly boosted their brand's visibility and accessibility in these key markets.
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