While they had a strong content creation team, they needed some insights into the type of content that would perform the best among their target audience. Our team conducted extensive competitor and industry analysis and made some useful recommendations to spruce up the content on their Facebook and Instagram pages. We also facilitated multiple collaborative sessions between our team and theirs in order to brainstorm ideas for content that would drive the most engagement on their social channels.

Here are some examples of posts that performed exceptionally well on their Facebook and Instagram pages:

We found that illustration posts perform really well on Instagram and so posts such as this were used to engage the audience and also to build anticipation and excitement around their upcoming CAD tutorial live streams on YouTube.

Sharing informative blog posts on social channels is a great way to engage people and strike up a conversation around your products. Blog posts that answer some of the most common questions related to product design proved to be very engaging and useful to the audience.

We realized that product simulation videos are very useful and appealing to product designers and engineers. So, we suggested the client post such videos on their social channels to help drive traffic to their website as well as to stir up a conversation about their products online.