At A Glance
DigiPen faced a number of significant challenges when they approached Brew to help:
➔ Low Open House Attendance: DigiPen offers open houses to introduce prospective students to their programmes, but attendance has been low since COVID.
➔ New to Digital: Despite being an institute of technology, DigiPen was fairly new to digital marketing, having primarily invested in traditional advertising methods in Singapore.
➔ Poor Brand Perception: DigiPen is at times seen as a “tier 2” school for the programmes they offer. They needed help improving their brand awareness and perception.
A Comprehensive Multi-Platform Ad Campaign
Running an ad campaign on a single platform is enough to get someone’s attention. But running a multi-platform campaign has the potential to reach a wide audience and really drill home messaging.
This is exactly what we did for DigiPen. After carefully researching their target audience (including prospective students as well as their parents), we rolled out a multi-channel advertising strategy focusing on a combination of general brand messaging as well as specific programmes. We relied on a combination of different creatives including static images, carousels, GIFs, short form video, and longer form video in order to test the most effective types of ads with different audiences.
These ads received over 18 million impressions and drove over 6,800 prospective student enquiries.
Huge Uptick in Enquiries
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Digital Marketing Agency in Singapore