Dragon Saga
At A Glance
23,000
63%
Backstory
Backstory
Challenge
Challenge
Having incurred a cost per download of $11 in the past, they realized they were not optimizing their spending. While they were playing with big budgets, their team lacked the knowledge to allocate it in the right channels and optimize spends.
For the launch of Dragon Saga, they decided to do things differently. They wanted to spend effectively while making every dollar count and that’s when Brew Interactive was approached.
Solution
We conducted persona interviews to understand the target audience, their interests, and their online behavior. The primary audience was identified to be web-savvy, 13-25 year-olds.
We also carried out competitor analysis and assessed the work some of their key competitors such as Maple Story, Elsword and Ragnarok Online II were doing in the digital space.
On the basis of our findings, we ran ads across multiple networks targeting the primary audience. We also leveraged third-party data to create targeted campaigns and accurately serve ads to the audience we wanted to reach.
Google Display Retargeting Ads
Apart from running campaigns, we continually performed A/B testing to track and measure campaign performance. We reallocated budgets and made changes on the go, with a goal to optimize spends and meet the business objective.
Results
Not only were we successful in reaching a whole new audience and bringing in over 23,000 active players, but we were also able to achieve optimized results by decreasing the cost per download from $11 to $4.10.
Recent Case Studies
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