Duolac
At A Glance
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Client Testimonial
I first got in touch with Brew through their website. Their previous works with other brands(references) and their passions/attitude for the projects gave me the reliability and make me feel confident to start with the new agency.
Throughout the last 12 months, I was very impressed with Brew’s social media content. I found them very creative and funny. Plus, their monthly reports are very detailed, unlike my previous agency. Thanks to Chantelle, Marie, Arielle, and Marcus, they are also very organized and passionate.
Plus, they pushed the brands into new areas such as getting onto relevant social media platforms like TikTok and engaging new influencers.
Overall, the increase in engagement of our DUOLAC social media accounts, and the quality of work have been fantastic. I am very happy to work with Brew.
About Duolac
About Duolac
Challenge
Duolac has only been operating in Singapore for a few years, and though they had seen some success, they needed help really breaking into the market and scaling their sales.
The Solutions
Identifying Duolac’s Target Audience in Singapore
Our campaign with Duolac started with us localizing their target audience. Duolac has had success around the world, but if we were to implement an effective campaign, we needed a crystal clear understanding of their target audience in Singapore – their demographics, pain points, buying considerations, and more.
Creative & Educational Social Media Campaigns
Stomach problems are no stranger to most people, but it’s not the most popular thing to talk about. We decided to break through the stigma and run some creative campaigns focused on common stomach issues and how probiotics (specifically Duolac’s) help. One successful campaign was titled, “Let’s talk about poop.”
Our series on farting garnered loads of engagement as we educated on a somewhat taboo topic.
We also regularly help them promote sales, discounts, and limited time offers.
Sales and offers help convert followers who are interested, but need an extra push to purchase.
Product reviews help showcase social proof straight from customers.
Parents are a big part of Duolac’s audience. We aim to educate on common gastro problems seen in children and how probiotics help.
A series focused on babies educates parents on the benefits of giving probiotics to their children.
Not only do we educate Duolac’s audience, but regularly remind them of the features and benefits of Duolac products.
Our “Let’s talk about poop” series garnered significant engagement as we educated on bowel habits.
Educating Duolac’s audience on probiotics and common bacteria is a key pillar of their campaigns.
We regularly cite scientific articles and journals to establish credibility with Duolac’s audience.
Highly Targeted Facebook and Google Ads
While we were growing Duolac’s social media presence and building brand awareness, we supplemented their growth with Facebook and Google Ads targeting those likely to be looking for gastro remedies. These ads focused on education and pushing discounts to encourage a customer’s first purchase.
SEO to Increase Visibility on Lazada
While some of Duolac’s target audience isn’t aware of their need for probiotics – many are already searching for them. To take advantage of this segment, we optimized Duolac’s Lazada store and products to improve visibility.
Lazada Ads to Drive Sales
In addition to product SEO on Lazada, we also ran targeted Lazada ads to quickly drive sales. We were confident that first time buyers would soon be repeat customers for Duolac.
Results
Our Approach
When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:
- SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
- Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
- Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
- Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends
Comprehensive SEO Audit
We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.
Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.
Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.
Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.
It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.
This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:
Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.
The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.
Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.
Tracking & Monitoring of Collectius’ Web Performance
To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.
With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.
Digital Content Strategy
Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.
This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.
From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.
Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.
Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.
Backlink Acquisition
To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.
Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.
As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.
This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.
Outstanding SEO Results for Collectius
Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:
Significant Traffic Growth
Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.
Expanded Keyword Reach
There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.
Top Rankings in Local Searches
Collectius' website achieved first-page rankings on Google's Search Engine Results Pages (SERPs) for targeted searches in Singapore and Malaysia. Ranking on the first page for relevant searches significantly boosted their brand's visibility and accessibility in these key markets.
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