Duolac

Client Story

At A Glance

1000%

Increased total monthly reach by 1000% in three months

46%

Increased monthly social post engagement by 46% in three months

About Duolac

Lauded in Singapore in 2014, Duolac is a leading probiotic supplement trusted by specialists and doctors all over the world. Their probiotic utilizes state-of-the-art technology to perform better than the majority of other products on the market.

About Duolac

Lauded in Singapore in 2014, Duolac is a leading probiotic supplement trusted by specialists and doctors all over the world. Their probiotic utilizes state-of-the-art technology to perform better than the majority of other products on the market.

Challenge

Duolac has only been operating in Singapore for a few years, and though they had seen some success, they needed help really breaking into the market and scaling their sales.

The Solutions

Identifying Duolac’s Target Audience in Singapore

Our campaign with Duolac started with us localizing their target audience. Duolac has had success around the world, but if we were to implement an effective campaign, we needed a crystal clear understanding of their target audience in Singapore – their demographics, pain points, buying considerations, and more.

Creative & Educational Social Media Campaigns

Stomach problems are no stranger to most people, but it’s not the most popular thing to talk about. We decided to break through the stigma and run some creative campaigns focused on common stomach issues and how probiotics (specifically Duolac’s) help. One successful campaign was titled, “Let’s talk about poop.”

Highly Targeted Facebook and Google Ads

While we were growing Duolac’s social media presence and building brand awareness, we supplemented their growth with Facebook and Google Ads targeting those likely to be looking for gastro remedies. These ads focused on education and pushing discounts to encourage a customer’s first purchase.

SEO to Increase Visibility on Lazada

While some of Duolac’s target audience isn’t aware of their need for probiotics – many are already searching for them. To take advantage of this segment, we optimized Duolac’s Lazada store and products to improve visibility.

Lazada Ads to Drive Sales

In addition to product SEO on Lazada, we also ran targeted Lazada ads to quickly drive sales. We were confident that first time buyers would soon be repeat customers for Duolac.

Results

Our marketing campaign with Duolac resulted in a 1000% monthly increase in total reach, and a 46% monthly increase in social post engagement.

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BREW INTERACTIVE

Digital Marketing Agency in Singapore

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111 North Bridge Road, #08-19, Singapore 179098 info@brewinteractive.com

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