At A Glance
“Through the expertise and dedicated work of Brew Interactive, they’ve successfully supported us to raise our market share through digital. We are very impressed with their service, and also experienced an increase in our website traffic and direct online customers.”
Prior to 2015, FreshKon would primarily advertise on traditional channels such as television and bus banners.
While they thought this would help them expand reach, they soon came to realize that their traditional marketing techniques were rather ineffective.
They were not targeting specific audience segments and what’s more, it was getting incredibly difficult to measure the performance of their marketing campaigns. That’s when they decided to shift gears and bring Brew Interactive onboard.
We started working with FreshKon in 2015, with an objective to increase brand awareness and reach. On evaluating their existing campaigns, we identified the lack of a robust digital strategy.
Considering their industry and target audience, the first thing we did was boost their presence on social media. We created social media content to increase reach and engagement. From educational posts and trivia to fun contests and quizzes – we introduced a mix of interesting content on their social media platforms.
Apart from reviving their social media presence, we also identified target keywords such as ‘contact lenses Singapore’ and created high-quality, SEO-centric content around them to help their website rank better and drive organic traffic.
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