Brew Interactive

Fuji Xerox

Client Story

At A Glance

288%

Increase in ROI

49%

Decrease in Cost per Lead

118%

Increase in Leads

Backstory

Fuji Xerox is a leading provider and trusted partner for quality document services and communications, enabling people and businesses to share knowledge across all platforms seamlessly.

Established in 1965, Fuji Xerox offers a holistic ecosystem of products and solutions to enable businesses to achieve increased productivity and efficiency. Their offerings range from world-class office multifunction devices, cloud, and mobile solutions to multichannel marketing, and business process management solutions.

Backstory

Fuji Xerox is a leading provider and trusted partner for quality document services and communications, enabling people and businesses to share knowledge across all platforms seamlessly.

Established in 1965, Fuji Xerox offers a holistic ecosystem of products and solutions to enable businesses to achieve increased productivity and efficiency. Their offerings range from world-class office multifunction devices, cloud, and mobile solutions to multichannel marketing, and business process management solutions.

Challenge

Challenge

With most companies going digital, Fuji Xerox was facing challenges when it came to promoting their printers.

Having tried traditional marketing methods in the past and not seeing impressive results, they decided to seek a digital marketing partner who could run digital marketing campaigns and attract their intended target audience.

Solution

Brew Interactive was brought on board to boost their lead generation efforts in a cost-effective manner.

We had discussions with the team to understand their business, offerings, target audience, and challenges. We chalked out detailed buyer personas by conducting surveys and leveraging third-party data.

The target audience was identified to be purchasing managers of MNCs, MDs of SMEs, and CTOs or CIOs.

The first step was to design an optimized landing page, communicating the benefits of using their products.

We then rad targeted ads across multiple networks such as Facebook, Google search, display, and programmatic to generate traffic to the landing page and reach their target audience with the right communication.

Results

Our targeted lead generation efforts paid off, resulting in a 288% increase in ROI, a 49% decrease in cost per lead, and a 118% increase in leads. Not only was there a drastic increase in leads generated but we achieved this at much lesser costs.