GovTech
At A Glance
500
82.5%
Backstory
GovTech works towards empowering Singapore with possibilities through info-communications technologies.
Backstory
GovTech works towards empowering Singapore with possibilities through info-communications technologies.
Challenge
Challenge
GovTech (IDA at that time) found themselves in a similar position. They were looking to hire young, talented developers as Technology Associates to be part of their growing team.
They advertised the role in newspapers and magazines only to receive an underwhelming response. They incurred a high cost per applicant in return for very few successful hires.
They realized that they could no longer purely rely on traditional marketing methods and needed to modernize their recruitment marketing strategy to reach the right prospects.
Enter Brew Interactive.
Solution
On speaking to the team and gaining deeper insights into their company, recruitment goals, and target audience, we put together detailed buyer personas to steer the marketing strategy in the right direction.
The target audience was identified to be young developers with a background with Computer Science.
We first felt the need to educate prospects about the Technology Associate role and generate interest. Keeping that in mind, we designed an optimized landing page that was meant to through light on the role, IDA, and the work they do.
Interested prospects were encouraged to fill a form and share their details at the end of the landing page.
Once the landing page was ready, we needed to target the right prospects with relevant communication and reach them where they are.
We ran targeted ads across multiple networks such as Google Display and Facebook.
We also set up a custom Facebook page app which was a mini version of the main landing page. The ads we ran directed users to the landing page or the Facebook page app.
Custom Facebook Landing Page App
Results
The campaign resulted in an 82.5% decrease in cost per applicant and attracted over 500 new candidates.
Recent Case Studies
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BREW INTERACTIVE
Digital Marketing Agency in Singapore, Malaysia and
the US
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SERVICES
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Singapore Office:
111 North Bridge Road, #08-11, Singapore 179098 Malaysia Office:
D-8-3A Menara SuezCap 1, KL Gateway, 59200 Kuala Lumpur, Malaysiainfo@brewinteractive.com
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