Great Eastern

Client Story

At A Glance

2.3x

Lead flow increased by 2.3X

9x

Returns on Ad Spend for general insurance products

Backstory

Founded in 1908, Great Eastern is Singapore’s largest life insurance company. With over 8 million policyholders that include 5 million from government schemes and more than $90 billion in assets, it is one of the leading insurance companies in Asia.

Great Eastern is also the biggest life insurance company in Malaysia and has a presence in Indonesia, Brunei, China, and Myanmar. It is a greatly trusted brand that offers financial security to millions of consumers in Asia.

Backstory

Founded in 1908, Great Eastern is Singapore’s largest life insurance company. With over 8 million policyholders that include 5 million from government schemes and more than $90 billion in assets, it is one of the leading insurance companies in Asia.

Great Eastern is also the biggest life insurance company in Malaysia and has a presence in Indonesia, Brunei, China, and Myanmar. It is a greatly trusted brand that offers financial security to millions of consumers in Asia.

Challenge

Challenge

Despite being a leader in life insurance products across Asia, Great Eastern wasn’t getting as much traction as they would have liked in their general insurance business. The market was quite saturated and immensely competitive with a few dominant players having captured the majority of the market.

In such a scenario, traditional marketing strategies weren’t going to cut it. Great Eastern realized that they needed to get creative if they were to drive leads to their various business segments such as personal accident protection plans, home contents insurance, etc. and improve the return on their ad spends on their general insurance line of products.

That’s when they decided to reach out to us.

Solution

In the insurance business, trust and credibility is everything. And in order to win people’s trust, a brand needs to appeal to their emotions and sensibility. We realized that we needed to create a message that would tug at people’s heartstrings while offering substantial value. Put simply, we needed Great Eastern to connect with the consumer at an emotional level.

And so, our team set off with the arduous task of coming up with a messaging that truly connects with Great Eastern’s target audience and binds them emotionally. We needed to help them realize their need to buy general insurance products while appealing to their sensibility.

So, we came up with a number of different ad creatives and ran them across multiple ad networks as well as on Facebook. These ads proved to be extremely effective at driving quality leads to Great Eastern’s general insurance and other product landing pages.

We created interesting and engaging ad captions such as these to promote Great Eastern’s Home Kit that includes their Home Contents Insurance along with free gifts such as cleaning services and Dyson hair dryers.

We created emotionally appealing captions and creatives such as these to promote Great Eastern’s Great Bundle of Joy offer that includes their Personal Accident Protection Plans along with a diaper bag, gift set for kids, and many other goodies. These proved to be very effective at driving leads and increasing returns on ad spends.

We also spent considerable time sprucing up Great Eastern’s existing product landing pages. The objective was to make these pages more user-friendly, with the help of clear CTA buttons, headlines, layout, and better formatting. We also wanted to make the content more engaging and appealing so that the value proposition could be easily conveyed to the audience.

Optimized landing pages such as this helped to move leads through the sales funnel quickly with the help of content that communicated the value proposition clearly and easy-to-use contact forms.

Results

As a result of our efforts, Great Eastern was able to drive a large number of leads to their general insurance business segments, and even increased the return on their ad spends on these segments.

We helped to increase their lead flow by 2.3X.
The return on ad spend from their general insurance products grew by 9X.

Want similar results?
Get in touch to see how we can help.

BREW INTERACTIVE

Digital Marketing Agency in Singapore

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111 North Bridge Road, #08-19, Singapore 179098 info@brewinteractive.com

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