Solution

The first thing we did was use Meltwater, a social media monitoring tool to understand the conversation around the brand, share of voice and customer sentiment.

We conducted a competitive analysis that clearly showed that the share of voice was more in favor of Haier’s competitors, especially on Facebook.

Our word cloud analysis revealed the words that generally appear related to Haier and its industry. We took cues from these words to suggest talking points for social media content.

Some of the most popular topics mentioned alongside Haier were freezers, bargains, deals, and Christmas deals. So this led us to put together a content plan to talk about the features and benefits of Haier freezers.

Apart from this, we also shared ideas on content creation and social media campaigns to drive engagement which were then executed by their in-house team.

High-performing Facebook posts

Products Recommendation

That’s not all, at the end of every month, we would conduct an in-depth analysis of how Haier fared, the engagement they got on their page, and how their posts were received.

On the basis of that, we would recommend how they could make their content more interesting, suggest campaign ideas, and improve their ad targeting strategies to reach out to their intended target audience.