CASE STUDY
Revolutionising ROI with Brew: Empowering Better Leads, Lower SpendBackground
Haus Atelier is a company that focuses on designing, renovating, and building bespoke homes tailored to the individual needs and preferences of its clients.
Their expertise ranges from creating custom floor plans to implementing unique finishes and features in the homes they work on.
Among the variety of services they offer are interior renovation, comprehensive home overhauls, and reconstruction.
At a Glance
Cost per conversion
80% decrease in cost-per-conversion
Cost per clicks
20% reduction in cost per clicks
Click through rate
275% increase in CTR
Increased traffic
78% increase in organic impressions
Raised business revenue
Improved quality of business leads
Challenges
When Haus Atelier first came to us, we performed a full digital marketing audit based upon their objectives and Brew’s own best practices.
What we found was that:
- Their website lacked proper SEO optimization, reducing its visibility on search engines.
- A heavy reliance was placed on Facebook and Instagram advertising. However, these ads were not appropriately set up for lead generation, potentially diminishing their effectiveness.
- Haus Atelier had never made use of Google Ads — this was a major missed opportunity as they were absent on Google, both in organic search results and through PPC (Pay-Per-Click) campaigns.
- Their previous meta ad campaigns were characterised by broad targeting, with a focus on driving traffic rather than specifically aiming for lead generation.
The analysis here shows that the company had opportunities for improvement in various areas of their digital marketing strategy, especially regarding search engine presence and ad targeting.
Our Approach
Revamped Haus Atelier’s website
Well-organised HTML headers help search engines grasp the order of content, and fine-tuned metadata offers a brief overview of the page’s content.
Combined, these components assist in more precise indexing by search engines, resulting in enhanced visibility and better placement in search outcomes.
Prior to our interventions, Haus Atelier’s HTML headers lacked essential keywords like “Home Builders”, “Interior Design”, “Interior Design Company”, and “Home Building”.
Haus Atelier’s HTML headers prior to Brew, note the lack of structure & relevant keywords
HTML headers play a crucial role in SEO by defining the content’s structure, allowing search engines to comprehend the page’s layout and significance. Embedding keywords in these headers underlines their importance, promoting a higher ranking for those specific terms.
Furthermore, headers boost the user experience by facilitating easier content navigation, which can indirectly elevate SEO via enhanced user metrics.
Lastly, headers contribute to content accessibility and are pivotal for mobile-friendly browsing — attributes highly regarded by search engine ranking systems. We considered all these aspects when we updated Haus Atelier’s website HTML.
We revamped Haus Atelier’s HTML headers & incorporated relevant keywords to improve searchability
Prior to our interventions, Haus Atelier’s HTML headers lacked essential keywords like “Home Builders”, “Interior Design”, “Interior Design Company”, and “Home Building”.
We wrote a proper title and metadata description for Haus Atelier’s web page
Haus Atelier’s website before Brew
Haus Atelier website after Brew update
Besides updating HTML headers, we also made sure to write a suitable title for the site, a new meta description and included all relevant keywords. Doing this would improve Haus Atelier’s searchability.
Provided high-quality web copy
Before Haus Atelier worked with us, their website lacked copy which made it challenging for visitors to grasp the full scope of their offerings due to the absence of adequate context.
In addition, any copy that was available did not include keywords relevant to Haus Atelier’s offerings.
We started by writing new web copy for Haus Atelier, this step went hand-in-hand with our revamping of the site’s HTML headers.
Effective website copy is instrumental not only for conveying information to visitors but also for SEO purposes. By integrating relevant keywords and maintaining high-quality content, a website can significantly enhance its visibility on search engines.
This optimised copy helps search engines understand the content’s context, relevance, and authority. All of which significantly improves the site’s ranking on Google.
Haus Atelier’s website after being revamped, note the use of keywords
We also created a FAQ section on Haus Atelier’s website
Added a gallery of images
We noted that the selection of images on Haus Atelier’s site was rather limited.
This was another missed opportunity for the company as compelling visuals play a pivotal role in capturing audience attention, conveying brand identity and enhancing user engagement on a website.
So, we created a gallery section displaying professional-quality images of Haus Atelier’s previous projects. Doing this would showcase the company’s capabilities as a boutique interior designer.
Added a gallery of images showcasing Haus Atelier’s past projects
Added a gallery of images showcasing Haus Atelier’s past projects
Added a gallery of images showcasing Haus Atelier’s past projects
Added a gallery of images showcasing Haus Atelier’s past projects
Added a gallery of images showcasing Haus Atelier’s past projects
Build quality backlinks
Initially, Haus Atelier’s website had a notably low domain rating (DR). This low DR can impede the website’s potential to rank well in relevant search results.
To tackle this, we set out to establish quality backlinks, which encompassed business profiles, sharing articles, guest posts, and link insertions with appropriate anchors (brand, topical, exact match, and generic), tailored to Haus Atelier’s market rivals.
Our aim was to create an authentic backlink profile to avoid penalties from Google. Over the span of a year, Brew succeeded in substantially enhancing Haus Atelier’s backlink portfolio.
We increased the number of referring domains by 6,300% from Jan 22 to Jan 23
The Results
Ranked on the 1st page of Google SERP for selected keywords
Ranked on the 1st page of Google SERP for “Haus Atelier”
Ranked on the 1st page of Google SERP for “BCA floorplan”
Ranked on the 1st page of Google SERP for “Purchase floorplan”
Improved organic traffic flow
When Haus Atelier first started collaborating with us, their website was inundated with a considerable amount of spam traffic. This was having a negative effect on their site’s SEO.
Spam traffic skewed the site’s analytics data, causing an increase in bounce rates and potentially signalling to search engines that the content wasn’t valuable.
Beyond impacting search rankings, it overloaded servers leading to sluggish site performance, compromised the experience for genuine users, and risked potential blacklisting by search engines.
Furthermore, the undue focus on countering this traffic diverted essential resources from optimising the website’s genuine user experience and content.
Organic traffic to Haus Atelier’s website over the past 6 months
78% increase in impressions when comparing Jan 22 to Jan 23
Recent Case Studies
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