Brew Interactive

CASE STUDY

Revolutionising ROI with Brew: Empowering Better Leads, Lower Spend

Background

Haus Atelier is a company that focuses on designing, renovating, and building bespoke homes tailored to the individual needs and preferences of its clients.

Their expertise ranges from creating custom floor plans to implementing unique finishes and features in the homes they work on.

Among the variety of services they offer are interior renovation, comprehensive home overhauls, and reconstruction.

At a Glance

Cost per conversion
80% decrease in cost-per-conversion

Cost per clicks
20% reduction in cost per clicks

Click through rate
275% increase in CTR

Increased traffic
78% increase in organic impressions

Raised business revenue
Improved quality of business leads

Challenges

When Haus Atelier first came to us, we performed a full digital marketing audit based upon their objectives and Brew’s own best practices.

What we found was that:

Their website lacked proper SEO optimization, reducing its visibility on search engines.

A heavy reliance was placed on Facebook and Instagram advertising. However, these ads were not appropriately set up for lead generation, potentially diminishing their effectiveness.

Haus Atelier had never made use of Google Ads — this was a major missed opportunity as they were absent on Google, both in organic search results and through PPC (Pay-Per-Click) campaigns.

Their previous meta ad campaigns were characterised by broad targeting, with a focus on driving traffic rather than specifically aiming for lead generation.

The analysis here shows that the company had opportunities for improvement in various areas of their digital marketing strategy, especially regarding search engine presence and ad targeting.

Our Approach

Revamped Haus Atelier’s website

Well-organised HTML headers help search engines grasp the order of content, and fine-tuned metadata offers a brief overview of the page’s content.

Combined, these components assist in more precise indexing by search engines, resulting in enhanced visibility and better placement in search outcomes.

Prior to our interventions, Haus Atelier’s HTML headers lacked essential keywords like “Home Builders”, “Interior Design”, “Interior Design Company”, and “Home Building”.

Haus Atelier’s HTML headers prior to Brew, note the lack of structure & relevant keywords

HTML headers play a crucial role in SEO by defining the content’s structure, allowing search engines to comprehend the page’s layout and significance. Embedding keywords in these headers underlines their importance, promoting a higher ranking for those specific terms.

Furthermore, headers boost the user experience by facilitating easier content navigation, which can indirectly elevate SEO via enhanced user metrics.

Lastly, headers contribute to content accessibility and are pivotal for mobile-friendly browsing — attributes highly regarded by search engine ranking systems. We considered all these aspects when we updated Haus Atelier’s website HTML.

We revamped Haus Atelier’s HTML headers & incorporated relevant keywords to improve searchability

Prior to our interventions, Haus Atelier’s HTML headers lacked essential keywords like “Home Builders”, “Interior Design”, “Interior Design Company”, and “Home Building”.

We wrote a proper title and metadata description for Haus Atelier’s web page

Haus Atelier’s website before Brew

Haus Atelier website after Brew update

Besides updating HTML headers, we also made sure to write a suitable title for the site, a new meta description and included all relevant keywords. Doing this would improve Haus Atelier’s searchability.

Provided high-quality web copy

Before Haus Atelier worked with us, their website lacked copy which made it challenging for visitors to grasp the full scope of their offerings due to the absence of adequate context.

In addition, any copy that was available did not include keywords relevant to Haus Atelier’s offerings.

We started by writing new web copy for Haus Atelier, this step went hand-in-hand with our revamping of the site’s HTML headers.

Effective website copy is instrumental not only for conveying information to visitors but also for SEO purposes. By integrating relevant keywords and maintaining high-quality content, a website can significantly enhance its visibility on search engines.

This optimised copy helps search engines understand the content’s context, relevance, and authority. All of which significantly improves the site’s ranking on Google.

Haus Atelier’s website after being revamped, note the use of keywords

We also created a FAQ section on Haus Atelier’s website

Added a gallery of images

We noted that the selection of images on Haus Atelier’s site was rather limited.

This was another missed opportunity for the company as compelling visuals play a pivotal role in capturing audience attention, conveying brand identity and enhancing user engagement on a website.

So, we created a gallery section displaying professional-quality images of Haus Atelier’s previous projects. Doing this would showcase the company’s capabilities as a boutique interior designer.

Added a gallery of images showcasing Haus Atelier’s past projects

Added a gallery of images showcasing Haus Atelier’s past projects

Added a gallery of images showcasing Haus Atelier’s past projects

Added a gallery of images showcasing Haus Atelier’s past projects

Added a gallery of images showcasing Haus Atelier’s past projects

Build quality backlinks

Initially, Haus Atelier’s website had a notably low domain rating (DR). This low DR can impede the website’s potential to rank well in relevant search results.

To tackle this, we set out to establish quality backlinks, which encompassed business profiles, sharing articles, guest posts, and link insertions with appropriate anchors (brand, topical, exact match, and generic), tailored to Haus Atelier’s market rivals.

Our aim was to create an authentic backlink profile to avoid penalties from Google. Over the span of a year, Brew succeeded in substantially enhancing Haus Atelier’s backlink portfolio.

We increased the number of referring domains by 6,300% from Jan 22 to Jan 23

The Results

Ranked on the 1st page of Google SERP for selected keywords

Ranked on the 1st page of Google SERP for “Haus Atelier”

Ranked on the 1st page of Google SERP for “BCA floorplan”

Ranked on the 1st page of Google SERP for “Purchase floorplan”

Improved organic traffic flow

When Haus Atelier first started collaborating with us, their website was inundated with a considerable amount of spam traffic. This was having a negative effect on their site’s SEO.

Spam traffic skewed the site’s analytics data, causing an increase in bounce rates and potentially signalling to search engines that the content wasn’t valuable.

Beyond impacting search rankings, it overloaded servers leading to sluggish site performance, compromised the experience for genuine users, and risked potential blacklisting by search engines.

Furthermore, the undue focus on countering this traffic diverted essential resources from optimising the website’s genuine user experience and content.