CASE STUDY

Revolutionising ROI with Brew: Empowering Better Leads, Lower Spend

Background

Haus Atelier is a company that focuses on designing, renovating, and building bespoke homes tailored to the individual needs and preferences of its clients.

Their expertise ranges from creating custom floor plans to implementing unique finishes and features in the homes they work on.

Among the variety of services they offer are interior renovation, comprehensive home overhauls, and reconstruction.

At a Glance

Cost per conversion
80% decrease in cost-per-conversion

Cost per clicks
20% reduction in cost per clicks

Click through rate
275% increase in CTR

Increased traffic
78% increase in organic impressions

Raised business revenue
Improved quality of business leads

Challenges

When Haus Atelier first came to us, we performed a full digital marketing audit based upon their objectives and Brew’s own best practices.

What we found was that:

Their website lacked proper SEO optimization, reducing its visibility on search engines.

A heavy reliance was placed on Facebook and Instagram advertising. However, these ads were not appropriately set up for lead generation, potentially diminishing their effectiveness.

Haus Atelier had never made use of Google Ads — this was a major missed opportunity as they were absent on Google, both in organic search results and through PPC (Pay-Per-Click) campaigns.

Their previous meta ad campaigns were characterised by broad targeting, with a focus on driving traffic rather than specifically aiming for lead generation.

The analysis here shows that the company had opportunities for improvement in various areas of their digital marketing strategy, especially regarding search engine presence and ad targeting.

Our Approach

Revamped Haus Atelier’s website

Well-organised HTML headers help search engines grasp the order of content, and fine-tuned metadata offers a brief overview of the page’s content.

Combined, these components assist in more precise indexing by search engines, resulting in enhanced visibility and better placement in search outcomes.

Prior to our interventions, Haus Atelier’s HTML headers lacked essential keywords like “Home Builders”, “Interior Design”, “Interior Design Company”, and “Home Building”.

Haus Atelier’s HTML headers prior to Brew, note the lack of structure & relevant keywords

HTML headers play a crucial role in SEO by defining the content’s structure, allowing search engines to comprehend the page’s layout and significance. Embedding keywords in these headers underlines their importance, promoting a higher ranking for those specific terms.

Furthermore, headers boost the user experience by facilitating easier content navigation, which can indirectly elevate SEO via enhanced user metrics.

Lastly, headers contribute to content accessibility and are pivotal for mobile-friendly browsing — attributes highly regarded by search engine ranking systems. We considered all these aspects when we updated Haus Atelier’s website HTML.

We revamped Haus Atelier’s HTML headers & incorporated relevant keywords to improve searchability

Prior to our interventions, Haus Atelier’s HTML headers lacked essential keywords like “Home Builders”, “Interior Design”, “Interior Design Company”, and “Home Building”.

We wrote a proper title and metadata description for Haus Atelier’s web page

Haus Atelier’s website before Brew

Haus Atelier website after Brew update

Besides updating HTML headers, we also made sure to write a suitable title for the site, a new meta description and included all relevant keywords. Doing this would improve Haus Atelier’s searchability.

Provided high-quality web copy

Before Haus Atelier worked with us, their website lacked copy which made it challenging for visitors to grasp the full scope of their offerings due to the absence of adequate context.

In addition, any copy that was available did not include keywords relevant to Haus Atelier’s offerings.

We started by writing new web copy for Haus Atelier, this step went hand-in-hand with our revamping of the site’s HTML headers.

Effective website copy is instrumental not only for conveying information to visitors but also for SEO purposes. By integrating relevant keywords and maintaining high-quality content, a website can significantly enhance its visibility on search engines.

This optimised copy helps search engines understand the content’s context, relevance, and authority. All of which significantly improves the site’s ranking on Google.

Haus Atelier’s website after being revamped, note the use of keywords

We also created a FAQ section on Haus Atelier’s website

Added a gallery of images

We noted that the selection of images on Haus Atelier’s site was rather limited.

This was another missed opportunity for the company as compelling visuals play a pivotal role in capturing audience attention, conveying brand identity and enhancing user engagement on a website.

So, we created a gallery section displaying professional-quality images of Haus Atelier’s previous projects. Doing this would showcase the company’s capabilities as a boutique interior designer.

Added a gallery of images showcasing Haus Atelier’s past projects

Added a gallery of images showcasing Haus Atelier’s past projects

Added a gallery of images showcasing Haus Atelier’s past projects

Added a gallery of images showcasing Haus Atelier’s past projects

Added a gallery of images showcasing Haus Atelier’s past projects

Build quality backlinks

Initially, Haus Atelier’s website had a notably low domain rating (DR). This low DR can impede the website’s potential to rank well in relevant search results.

To tackle this, we set out to establish quality backlinks, which encompassed business profiles, sharing articles, guest posts, and link insertions with appropriate anchors (brand, topical, exact match, and generic), tailored to Haus Atelier’s market rivals.

Our aim was to create an authentic backlink profile to avoid penalties from Google. Over the span of a year, Brew succeeded in substantially enhancing Haus Atelier’s backlink portfolio.

We increased the number of referring domains by 6,300% from Jan 22 to Jan 23

The Results

Ranked on the 1st page of Google SERP for selected keywords

Ranked on the 1st page of Google SERP for “Haus Atelier”

Ranked on the 1st page of Google SERP for “BCA floorplan”

Ranked on the 1st page of Google SERP for “Purchase floorplan”

Improved organic traffic flow

When Haus Atelier first started collaborating with us, their website was inundated with a considerable amount of spam traffic. This was having a negative effect on their site’s SEO.

Spam traffic skewed the site’s analytics data, causing an increase in bounce rates and potentially signalling to search engines that the content wasn’t valuable.

Beyond impacting search rankings, it overloaded servers leading to sluggish site performance, compromised the experience for genuine users, and risked potential blacklisting by search engines.

Furthermore, the undue focus on countering this traffic diverted essential resources from optimising the website’s genuine user experience and content.

Organic traffic to Haus Atelier’s website over the past 6 months

78% increase in impressions when comparing Jan 22 to Jan 23

Our Approach

When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:

SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends

Comprehensive SEO Audit

We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.

Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.

Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.

Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.

It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.

This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:

Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.

The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.

Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.

Tracking & Monitoring of Collectius’ Web Performance

To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.

With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.

Digital Content Strategy

Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.

This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.

From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.

Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.

Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.

Backlink Acquisition

To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.

Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.

As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.

This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.

Outstanding SEO Results for Collectius

Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:

Significant Traffic Growth

Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.

Expanded Keyword Reach

There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.

Recent Case Studies

Want similar results?
Get in touch to see how we can help.

BREW INTERACTIVE

Digital Marketing Agency in Singapore and Malaysia

COMPANY

SERVICES

Subscribe today to get the latest update about marketing!

CONTACT US

Singapore Office:

111 North Bridge Road, #08-11, Singapore 179098 Malaysia Office:

Level 5, Guoco Tower, 6 Jalan Damanlela, Damansara City, Bukit Damansara, 50490, Kuala Lumpur

CASE STUDY

Background

At a Glance

Challenges