Heron Technology is Singapore’s leading cybersecurity services provider. The company specializes in providing complete cybersecurity solutions to protect companies from the constantly changing and complicated threats that exist in today’s digital world.

For the longest time, Heron depended on its principal companies for lead generation which hindered its growth potential. They realized that in order to grow, they needed to diversify their lead sources.

However, due to their limited budgets, Heron Technology was unable to invest in crucial marketing tactics that would help them grow. Additionally, their small team meant they did not have the capacity to handle top-of-the-funnel leads (potential customers who have shown some interest but may not be ready to make a purchase yet).

What they needed were bottom-of-the-funnel leads to focus their efforts on, which refers to individuals actively searching for a cybersecurity solution and are prepared to make a decision. These leads are more likely to become customers.

Since Heron’s target audience consisted of critical infrastructure and government entities, which are a very specific and hard-to-reach group, they decided to seek assistance from Brew Interactive.