At A Glance

105%

Increase in Engagement Rate

20x

Over 20x Boost in Organic Fans

Backstory

H.I.S Travel is a Japanese-owned company, headquartered in Tokyo. With 266 outlets in 157 cities worldwide, they offer a range of travel packages from traditional to adventurous tours for private and business trips.

They are focussed on delivering effortless travel experiences, customized to suit people’s needs.

Backstory

H.I.S Travel is a Japanese-owned company, headquartered in Tokyo. With 266 outlets in 157 cities worldwide, they offer a range of travel packages from traditional to adventurous tours for private and business trips.

They are focussed on delivering effortless travel experiences, customized to suit people’s needs.

Challenge

Challenge

H.I.S Travel wanted to create awareness and entice people in Singapore to travel to Japan. With social media being the biggest channel, they wanted to leverage it to solidify their presence and grow their reach.

Solution

We were brought on board to build awareness and drive engagement on their social media platforms. Our content strategy was centered around creating compelling stories to deliver value and evoke emotions in the audience which helped H.I.S Travel strike a connection and grow their presence.

We created a series of engagement, educational and inspirational social media posts, meant to position Japan as an appealing travel destination. From its scenic locations and adventure spots to its cuisine — we used enticing captions and beautiful imagery to sell the travel experience.

We also hosted a photo contest to encourage user-generated content which was leveraged to spike interest and build trust.

Apart from growing their presence on Facebook, we also helped them establish their presence on Instagram.

Shared beautiful imagery to promote their offers and create appeal

Photo contest to encourage user-generated content

Shared beautiful imagery to promote their offers and create appeal

Posts about their promotional offers

Shared beautiful imagery to promote their offers and create appeal

Results

Over a span of 5 years, our well-planned social media strategy resulted in a 20x boost in new organic fans and a 105% increase in engagement rate.