Hitachi Young Leaders Initiative

Client Story

At A Glance

850

Drove Over 850 Applicants

107%

Increase in Event Engagement Rate

Backstory

As part of Hitachi’s vision of fulfilling its commitment to society, Hitachi Young Leaders Initiative (HYLI) is a biennial community relations program that helps build future generations, through innovation education.

Participating countries are from Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam, and Japan.

Backstory

As part of Hitachi’s vision of fulfilling its commitment to society, Hitachi Young Leaders Initiative (HYLI) is a biennial community relations program that helps build future generations, through innovation education.

Participating countries are from Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam, and Japan.

Challenge

Challenge

The Hitachi Young Leaders Initiative (HYLI) was launched in 1996.

Since then, the team has been relying on traditional avenues to attract student leads and encourage applications. They would reach out to individual schools, ask students to submit essays and shortlist them on the basis of that.

For the HYLI 2019, they realized they needed to try harder. They needed a stronger marketing strategy in place to create awareness about the event and attract applications.

That’s when they reached out to us at Brew Interactive.

Solution

Brew Interactive was brought onboard to attract a higher number of applicants in a cost-effective manner while driving engagement for the HYLI 2019 which was held in Singapore in July.

The idea was to develop a marketing and communication strategy such that the program appeals to their target audience and encourages them to apply.

The most effective way to do that and reach their target audience was to leverage social media and that’s what we did.

We created highly engaging content to create awareness about the program, spike interest and drive applications. The content was in line with their theme of the year – Digital Transformation for a Sustainable Future.

From sharing useful application instructions and inspirational content to alumni stories and countdowns — our strategy was focussed on generating buzz and driving excitement.

Shared useful information
related to applications

Educational posts in line with
the theme of the HYLI 2019

Shared alumni stories to motivate and inspire candidates

Shared survey results to build trust

Countdown posts to generate buzz and keep the excitement alive

It did not stop there. Apart from building hype and generating applications prior to the event, we also created content during and after the event to strike conversations and keep candidates informed. We continued to engage them with compelling stories and event details.

Post to generate pre-event buzz

Post to generate pre-event buzz

Sharing stories from the day of the event

Sharing stories from the day of the event

Post the event, we also repurposed content from the event sessions and shared it on social media to drive continuous engagement and keep them invested.

Informational content shared post the event

Sharing stories from the day of the event

Results

Our social media strategy proved to be successful. Not only were we able to drive over 850 applicants but we also helped them achieve a 107% increase in event engagement rate by leveraging storytelling and sharing engaging content.

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BREW INTERACTIVE

Digital Marketing Agency in Singapore and Malaysia

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