IDEAL Systems

Client Story

At A Glance

3,000

Over 3,000 leads generated across 3 markets

805%

ROI was more than 805%
(Based on total revenue divided by ads)

Client Testimonial

Backstory

IDEAL Systems is a leading provider of broadcasting, audiovisual, and media solutions in Asia. Besides offering broadcasting and audiovisual equipment, they also provide a comprehensive range of services such as interior set design, installation, integration, technical design, and support. While they mostly cater to the broadcasting sector, they also have clients across the government, telecom, education, and enterprise sectors.

Backstory

IDEAL Systems is a leading provider of broadcasting, audiovisual, and media solutions in Asia. Besides offering broadcasting and audiovisual equipment, they also provide a comprehensive range of services such as interior set design, installation, integration, technical design, and support. While they mostly cater to the broadcasting sector, they also have clients across the government, telecom, education, and enterprise sectors.

Challenge

Challenge

The COVID-19 pandemic brought about a flurry of unprecedented challenges and forced us to rethink our ways of living and working. To contain the spread of the virus, millions of people around the world were confined to their homes.

However, organizations still needed to maintain business continuity, local governments needed to keep their communities functioning, schools needed to continue educating students, and above all, we needed to stay social and connected.

And one of the most creative and super-efficient solutions that rose to the top amidst this global health crisis was Zoom’s video conferencing. In fact, Zoom’s daily users increased from 10 million in December 2019 to 200 million in March 2020 according to their official reports.

For organizations, in particular, Zoom Rooms offered a super creative, collaborative solution that integrated audio and video conferencing, sharing documents, and whiteboarding. To make it more accessible, Zoom quickly teamed up with hardware providers like DTEN to offer Zoom Rooms hardware as a service to enterprises at a budget-friendly rate.

Owing to its success and popularity, IDEAL Systems decided to introduce the DTEN product in Singapore, Malaysia, and Indonesia, for which they needed to get new leads. The alternative was to simply rely on their own existing set of customers. However, that meant that they would have a very limited scope of generating revenue from this product.

But this wasn’t an easy task to accomplish on their own. IDEAL Systems realized that they would need an experienced partner to help them generate the kind of results they were looking for. Someone with a proven track record and tons of expertise in helping businesses with successful product launches and generate a solid ROI.

And so, they decided to reach out to us.

The Solutions

We realized that IDEAL Systems had a viable offering that had the potential to succeed in the current market scenario. However, in order for it to truly succeed, we needed to craft the right message and broadcast it to the right audience. So, we designed a holistic marketing strategy for them involving the following steps:

1. Define Audience Personas

The very first thing we needed to do was to understand IDEAL System’s buyer journey and define their audience personas. This would help us identify the audience we should reach out to.

Using effective probing techniques, we conducted a series of interviews to find out detailed information about their buyers’ motivation, needs, and decision-making process. Based on them, we created profiles of their ideal customers with complete information about their demographics, firmographics, psychographics, and a lot more.

We also identified negative buyer personas – the type of audience we should specifically omit when defining our target set.

2. Design a Compelling Offer

The next thing we needed to do was to come up with a compelling offer that IDEAL’s potential customers would find hard to resist.

Up until then, they were using an offer or CTA that encouraged website visitors to speak with a technical consultant. We felt that it simply wasn’t attractive enough and failed to communicate the value proposition.

The key to generating quality leads in large numbers is to have a great offer. So, we designed one for them that included free installation and training on the product as well as a 30-day free trial.

3. Build the Perfect Landing Page

Of course, we needed a great landing page for this new offer. And so, we built a visually appealing and informative landing page that communicated the value proposition of DTEN brilliantly. We optimized the content with the right keywords and included effective CTAs throughout the page.

4. Run Ads Using Our Wealth of Data

Finally, we ran a number of catchy search and display ads promoting the offer that helped them get their message across to their target audience. But here’s the catch.

A typical marketing agency requires anywhere from two weeks to a month for A/B testing to gather data that’s statistically significant enough to help you decide whether test A or B can give you the results you want.

However, what sets us apart is that we can optimize your ads in just 2 days! This is possible only because of the sheer scale at which we operate. Every month, we spend anywhere between $300,000 and $400,000 on ads for all our clients combined. Because of this, we possess a massive amount of real-time data to know what works and what doesn’t.

And so, IDEAL Systems didn’t need to wait a month to put their message out to their audiences. It happened a lot quicker.

Results

As a result of our efforts, IDEAL Systems was able to achieve even more than what they had bargained for. They recorded a steady flow of quality leads for the DTEN product and an impressive ROI on their ad spend. Here are the exact numbers:

Over 3,000+ leads generated across the 3 markets
ROI was over 805% (based on total revenue divided by ads)

Want similar results?
Get in touch to see how we can help.

BREW INTERACTIVE

Digital Marketing Agency in Singapore

  •  
  •  

SUBSCRIBE

CONTACT US

111 North Bridge Road, #08-19, Singapore 179098 info@brewinteractive.com

RESOURCES