IDEAL Systems
At A Glance
3,000
805%
(Based on total revenue divided by ads)
Client Testimonial
Backstory
Backstory
Challenge
Challenge
However, organizations still needed to maintain business continuity, local governments needed to keep their communities functioning, schools needed to continue educating students, and above all, we needed to stay social and connected.
And one of the most creative and super-efficient solutions that rose to the top amidst this global health crisis was Zoom’s video conferencing. In fact, Zoom’s daily users increased from 10 million in December 2019 to 200 million in March 2020 according to their official reports.
For organizations, in particular, Zoom Rooms offered a super creative, collaborative solution that integrated audio and video conferencing, sharing documents, and whiteboarding. To make it more accessible, Zoom quickly teamed up with hardware providers like DTEN to offer Zoom Rooms hardware as a service to enterprises at a budget-friendly rate.
Owing to its success and popularity, IDEAL Systems decided to introduce the DTEN product in Singapore, Malaysia, and Indonesia, for which they needed to get new leads. The alternative was to simply rely on their own existing set of customers. However, that meant that they would have a very limited scope of generating revenue from this product.
But this wasn’t an easy task to accomplish on their own. IDEAL Systems realized that they would need an experienced partner to help them generate the kind of results they were looking for. Someone with a proven track record and tons of expertise in helping businesses with successful product launches and generate a solid ROI.
And so, they decided to reach out to us.
The Solutions
1. Define Audience Personas
The very first thing we needed to do was to understand IDEAL System’s buyer journey and define their audience personas. This would help us identify the audience we should reach out to.
Using effective probing techniques, we conducted a series of interviews to find out detailed information about their buyers’ motivation, needs, and decision-making process. Based on them, we created profiles of their ideal customers with complete information about their demographics, firmographics, psychographics, and a lot more.
We also identified negative buyer personas – the type of audience we should specifically omit when defining our target set.
2. Design a Compelling Offer
The next thing we needed to do was to come up with a compelling offer that IDEAL’s potential customers would find hard to resist.
Up until then, they were using an offer or CTA that encouraged website visitors to speak with a technical consultant. We felt that it simply wasn’t attractive enough and failed to communicate the value proposition.
The key to generating quality leads in large numbers is to have a great offer. So, we designed one for them that included free installation and training on the product as well as a 30-day free trial.
3. Build the Perfect Landing Page
Of course, we needed a great landing page for this new offer. And so, we built a visually appealing and informative landing page that communicated the value proposition of DTEN brilliantly. We optimized the content with the right keywords and included effective CTAs throughout the page.
4. Run Ads Using Our Wealth of Data
Finally, we ran a number of catchy search and display ads promoting the offer that helped them get their message across to their target audience. But here’s the catch.
A typical marketing agency requires anywhere from two weeks to a month for A/B testing to gather data that’s statistically significant enough to help you decide whether test A or B can give you the results you want.
However, what sets us apart is that we can optimize your ads in just 2 days! This is possible only because of the sheer scale at which we operate. Every month, we spend anywhere between $300,000 and $400,000 on ads for all our clients combined. Because of this, we possess a massive amount of real-time data to know what works and what doesn’t.
And so, IDEAL Systems didn’t need to wait a month to put their message out to their audiences. It happened a lot quicker.
Results
Over 3,000+ leads generated across the 3 markets
ROI was over 805% (based on total revenue divided by ads)
Our Approach
When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:
- SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
- Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
- Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
- Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends
Comprehensive SEO Audit
We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.
Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.
Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.
Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.
It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.
This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:
Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.
The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.
Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.
Tracking & Monitoring of Collectius’ Web Performance
To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.
With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.
Digital Content Strategy
Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.
This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.
From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.
Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.
Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.
Backlink Acquisition
To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.
Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.
As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.
This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.
Outstanding SEO Results for Collectius
Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:
Significant Traffic Growth
Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.
Expanded Keyword Reach
There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.
Top Rankings in Local Searches
Collectius' website achieved first-page rankings on Google's Search Engine Results Pages (SERPs) for targeted searches in Singapore and Malaysia. Ranking on the first page for relevant searches significantly boosted their brand's visibility and accessibility in these key markets.
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