The Solutions

1. Define Audience Personas

The very first thing we needed to do was to understand IDEAL System’s buyer journey and define their audience personas. This would help us identify the audience we should reach out to.

Using effective probing techniques, we conducted a series of interviews to find out detailed information about their buyers’ motivation, needs, and decision-making process. Based on them, we created profiles of their ideal customers with complete information about their demographics, firmographics, psychographics, and a lot more.

We also identified negative buyer personas – the type of audience we should specifically omit when defining our target set.

2. Design a Compelling Offer

The next thing we needed to do was to come up with a compelling offer that IDEAL’s potential customers would find hard to resist.

Up until then, they were using an offer or CTA that encouraged website visitors to speak with a technical consultant. We felt that it simply wasn’t attractive enough and failed to communicate the value proposition.

The key to generating quality leads in large numbers is to have a great offer. So, we designed one for them that included free installation and training on the product as well as a 30-day free trial.

3. Build the Perfect Landing Page

Of course, we needed a great landing page for this new offer. And so, we built a visually appealing and informative landing page that communicated the value proposition of DTEN brilliantly. We optimized the content with the right keywords and included effective CTAs throughout the page.

4. Run Ads Using Our Wealth of Data

Finally, we ran a number of catchy search and display ads promoting the offer that helped them get their message across to their target audience. But here’s the catch.

A typical marketing agency requires anywhere from two weeks to a month for A/B testing to gather data that’s statistically significant enough to help you decide whether test A or B can give you the results you want.

However, what sets us apart is that we can optimize your ads in just 2 days! This is possible only because of the sheer scale at which we operate. Every month, we spend anywhere between $300,000 and $400,000 on ads for all our clients combined. Because of this, we possess a massive amount of real-time data to know what works and what doesn’t.

And so, IDEAL Systems didn’t need to wait a month to put their message out to their audiences. It happened a lot quicker.