Intellectual Property Intermediary Singapore
At A Glance
4,183%
429.01%
6,104.78%
Backstory
partnerships, IPI helps them translate innovation objectives to technology requirements. That way, partnerships enable enterprises to develop processes, products and services.
IPI promotes open innovation and works with SMEs and other government organisations to source for technologies, facilitate technology partnerships and conduct technology landscape studies to bring forth new and innovative products and services to the market.
Backstory
partnerships, IPI helps them translate innovation objectives to technology requirements. That way, partnerships enable enterprises to develop processes, products and services.
IPI promotes open innovation and works with SMEs and other government organisations to source for technologies, facilitate technology partnerships and conduct technology landscape studies to bring forth new and innovative products and services to the market.
Challenge
Challenge
A major roadblock in achieving this objective was the absence of a social media strategy.
Solution
The objectives were:
- Increase IPI’s brand awareness and its service offerings
- Educate target audience about open innovation and its benefits
- Build a community of followers that are interested in innovation and collaboration
- Establish branding
With these objectives in mind, Brew Interactive utilized its own content creation framework and produced content in various types (videos, infographics, gifs, photos) that target SMEs / business owners, Innovation and Technology Officers, Technology providers, and Government agencies.
Brew Interactive’s Contagious Content Framework brought results in reach, social traffic, and engagement.
Results
Reach Growth – With Brew Interactive, IPI’s average reach per post jumped up from 1,591 in May 2017 to 98,718.6 in April 2018.
Increased Engagement – The company saw a huge growth of engagement of over 400%.
Page Likes – From 254 in May 2017, IPI now has 11,251 likes on their Facebook page with the potential to grow even more as reach increases.
By continuously providing valuable and informative content in its social pages, IPI has established its authority as Singapore’s catalyst of open innovation. Most importantly, the content strategy that Brew Interactive delivered helped in educating the market on the benefits of innovation.
Recent Case Studies
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BREW INTERACTIVE
Digital Marketing Agency in Singapore, Malaysia and
the US
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SERVICES
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Singapore Office:
111 North Bridge Road, #08-11, Singapore 179098 Malaysia Office:
D-8-3A Menara SuezCap 1, KL Gateway, 59200 Kuala Lumpur, Malaysiainfo@brewinteractive.com
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