Brew Interactive

JCB

A LiteBrew Case Study

At A Glance

Successfully sold their new machine lines through a hyper-targeted LinkedIn ad campaign.

About JCB

JCB is an innovative machinery company focused on the construction and mining industries. They have a range of over 300 machines operating across six continents, and are the global market leader for backhoes and telescopic handlers.

About JCB

JCB is an innovative machinery company focused on the construction and mining industries. They have a range of over 300 machines operating across six continents, and are the global market leader for backhoes and telescopic handlers.

“I first heard about LiteBrew through another colleague’s recommendation when I was looking for a digital agency that specialised in lead generation.

After my initial meeting with Marcus, it was clear how their agency management strategy works for each client. My requirement for our first campaign was straightforward, I just wanted to kick start a lead generation campaign in Singapore for our Electric range of machines. LiteBrew was able to target and narrow down the right customer type we were looking for.

With the leads generated from the campaign, not only did we have quality leads, we also managed to meet with a number of these leads to discuss further potential opportunities. The LiteBrew team was easy to work with and followed up closely with me throughout this campaign.”

Mandy Tan,

Marketing Manager

The Challenges

An Ultra Niche Market

JCB was launching a new line of environmentally-friendly, zero emission machines, and needed help making their target audience aware of their new line. In a niche market that’s typically known for lagging behind on the digital front, they needed a cost-efficient and highly targeted campaign to sell their new product line.

The Solutions

Detailed Persona Development

With construction and mining being such a niche market, we needed to dive deep into defining JCB’s target persona for their new line. We wanted to be as efficient as possible with their marketing spend and only target those who may be interested in this new line. Not a dollar could afford to be wasted on the wrong audience.

Hyper Targeted LinkedIn Ads

Once we gained an understanding of JCB’s target buyer personas, we set up robust targeting on LinkedIn and created compelling visuals that would catch the eye of their audience and drive leads for JCB’s new line of zero emission machines.