Brew Interactive

JobStreet

Client Story

At A Glance

80,000

Acquired Over 80,000 New Fans

38%

Increase in Website Traffic from Social Media

43%

Increase in Engagement Rate

Client Testimonial

Thanks to Brew Interactive, we understand the true value of social media. Yes, we got a lot of likes and a very high engagement rate that boosted our brand awareness in a very quantifiable method.

But the amazing team even added more value and calculated the actual Return on Investments that we received from our social media campaigns and the results were phenomenal.

Cindy Lau,

Marketing Manager

Backstory

JobStreet is Asia’s leading online job portal. They help facilitate the matching and communication of job opportunities between job seekers and employers, in Malaysia, Philippines, Singapore, Indonesia, and Vietnam.

Founded in 1997, JobStreet has now grown to a team of 800 talented individuals, with a strong local presence in every country in which they operate.

Backstory

JobStreet is Asia’s leading online job portal. They help facilitate the matching and communication of job opportunities between job seekers and employers, in Malaysia, Philippines, Singapore, Indonesia, and Vietnam.

Founded in 1997, JobStreet has now grown to a team of 800 talented individuals, with a strong local presence in every country in which they operate.

Challenge

Challenge

For the longest time, JobStreet had a unidimensional view when it came to social media. They were only using it to create awareness and drive engagement.

While they managed to successfully establish a strong brand identity, they could not leverage their social media community to boost website traffic.

Having made several attempts and not gotten positive results, they reached out to Brew Interactive for help.

Solution

We were brought on board to convert their loyal fan following into website visitors and build a steady flow of social media traffic.

After gaining a better understanding of their brand and target audience, we conducted a comprehensive audit of their existing social media strategy. We identified a gap in their content which was more focussed on driving engagement.

In order to boost traffic, we needed to revamp their content strategy and create more traffic-driving content across Facebook and Instagram.

We created a host of useful and relevant content to attract website clicks. We also created viral-worthy content to encourage shares and maximize visibility.

Shared useful, informative content to educate the audience and direct them to the website

Capitalized on ongoing social media trends to create shareable content

Results

After having expanded their social media content strategy to drive engagement along with website traffic, JobStreet acquired over 800 new fans organically. Our efforts also resulted in a 38% increase in social media traffic and a 43% increase in engagement rate.