Magnolia
At A Glance
20%
18,000
57%
Client Testimonial
After a few months of working with Brew Interactive on our digital PR, we have recorded a 20% lift in traffic to our site.”
Backstory
Backstory
From pasteurized and UTH milk to healthy food drinks, ice-creams, and yogurt smoothies – Magnolia offers a wide range of great-tasting, nutritious products for the young and old.
Challenge
Challenge
That’s the challenge Magnolia was facing as well. While they were doing everything by the book, they realized they needed to deepen their reach and boost brand visibility across platforms.
It was not enough to be present on social media and have an active website – they needed to think of creative ways to drive traffic and reach their target audience where they are.
That’s when Magnolia turned to Brew Interactive to help them improve brand awareness and drive engagement.
Solution
1. Developed a Social Media Strategy
Before Brew Interactive came onboard, Magnolia’s social media presence was rather inconsistent. There was no unified plan or strategy in place and the medium was treated more like an afterthought.
So, the first thing we did was put together a digital strategy that served as a foundation to grow their fanbase.
We introduced a mix of interesting social media content (static images, videos, cinemagraphs, and GIFs) meant to educate, inform and engage their social media fan following. We posted about their various products, ran contests and shared interesting recipes integrating their products.
Apart from organic posts, we also ran targeted ad campaigns, directing traffic to their website.
2. Devised and Implemented Digital PR Campaigns
While we continued to grow their social media presence, we realized that apart from using owned and paid media, we needed to also leverage earned media channels to spread the word about Magnolia and most importantly, instill trust in their target audience.
That’s when we decided to devise a digital PR strategy to build brand reputation and create a positive impression in the minds of customers.
We pitched to leading publications and bloggers in the women, lifestyle and parenting space and secured several digital PR placements.
Cleo
The Asian Parent
Every placement was tailor-made to the publication and had a specific communication goal.
For instance, Magnolia wanted to educate their customers about the importance of consuming their milk within 3 days of opening. Keeping that in mind, we worked on a story centered around this communication which got covered by 8 Days.
8 days
Results
Our strategic digital PR and social media campaigns resulted in a 20% increase in traffic, 18,000 new fans and a 57% increase in engagement rate.
Our Approach
When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:
- SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
- Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
- Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
- Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends
Comprehensive SEO Audit
We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.
Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.
Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.
Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.
It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.
This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:
Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.
The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.
Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.
Tracking & Monitoring of Collectius’ Web Performance
To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.
With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.
Digital Content Strategy
Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.
This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.
From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.
Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.
Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.
Backlink Acquisition
To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.
Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.
As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.
This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.
Outstanding SEO Results for Collectius
Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:
Significant Traffic Growth
Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.
Expanded Keyword Reach
There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.
Top Rankings in Local Searches
Collectius' website achieved first-page rankings on Google's Search Engine Results Pages (SERPs) for targeted searches in Singapore and Malaysia. Ranking on the first page for relevant searches significantly boosted their brand's visibility and accessibility in these key markets.
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