MINDEF
At A Glance
64.7%
8,011
Backstory
Backstory
Challenge
Challenge
The challenge here was that none of these efforts could be tracked. They were unable to assess how their ads were performing and identify gaps to make improvements.
They realized the importance of building a strong digital presence and leveraging it to boost their recruitment drives. That’s when they reached out to Brew Interactive.
Solution
What was needed was to first build trust among their audience which is why we ran a digital PR campaign. We produced articles and had them published on leading publications in Singapore such as Asia One, The Asian Parent and Dollars, and Sense among others.
All of these articles were published purely as editorials, and not a single cent was placed on advertising. We managed to do so through effective digital PR techniques and strategies.
Asia One
The Asian Parent
Once these editorials were published, we then ran advertisements to their intended audience to promote the careers of MINDEF.
Through the ads, we wanted to make joining the Singapore Army seem appealing. Keeping that in mind, we designed ads to evoke an inner sense of duty and belonging. We wanted to create an environment where the young Singaporeans could view joining the army as an option.
Results
That year, there was a dramatic increase in event sign-ups and attendees.
Owing to our digital PR campaign backed by a well-targeted advertising campaign, MINDEF was hugely successful in creating awareness and boosting its recruitment drive, resulting in close to a 65% increase in event attendees.
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BREW INTERACTIVE
Digital Marketing Agency in Singapore and Malaysia
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CONTACT US
Singapore Office:
111 North Bridge Road, #08-11, Singapore 179098 Malaysia Office:
D-8-3A Menara SuezCap 1, KL Gateway, 59200 Kuala Lumpur, Malaysiainfo@brewinteractive.com
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