After getting a thorough understanding of their business, we conducted persona interviews to understand the target audience, their interests, and their online behavior. The primary audience was identified to be CTOs and SME owners in Singapore.

An optimized landing page was then designed and developed to capture leads

To promote the landing page, we ran ads across multiple networks such as search, display and Facebook. We bid on the relevant keywords and leveraged third-party data to accurately serve ads to the audience we wanted to reach, and drive leads.

We then developed a lead nurturing campaign on Microsoft Dynamics to automate the nurturing process and take leads down the sales funnel.