Brew Interactive

OPPO

Client Story

At A Glance

575%

Increase in Fan Following

38x

Boost in Engagement

Client Testimonial

Backstory

OPPO is a global consumer electronics and mobile communications company headquartered in Guangdong, China. With a presence in over 40 countries, OPPO is ranked as the fourth-best smartphone brand in the world.

Bringing the aesthetics of technology to global consumers with a focus on driving selfie experiences, OPPO takes pride in being a selfie expert and leader.

Backstory

OPPO is a global consumer electronics and mobile communications company headquartered in Guangdong, China. With a presence in over 40 countries, OPPO is ranked as the fourth-best smartphone brand in the world.

Bringing the aesthetics of technology to global consumers with a focus on driving selfie experiences, OPPO takes pride in being a selfie expert and leader.

Challenge

Challenge

In 2017, OPPO was gearing up to launch its new phone in Singapore and wanted a strong digital marketing plan to create buzz, spread awareness and grab the attention of its target audience.

Apart from the launch campaign, OPPO was also on the lookout of a digital marketing agency that could drive engagement and strengthen its social media presence in Singapore.

That’s when they reached out to us at Brew Interactive.

Solution

After assessing the smartphone industry, their business model and target audience, we devised a digital marketing strategy to launch their new phone in Singapore.

Our multi-channel approach was focussed on creating buzz, generating interest, building awareness and driving sales.

We designed an optimized landing page dedicated to the new phone while showcasing its features and specs. We then ran targeted ads across multiple networks to direct traffic to this landing page.

Apart from a strong paid advertising plan, we also drove awareness and engagement through organic social media posts and continued to do so after the launch too.

Results

Our collaboration with OPPO lasted over several years. With a 575% increase in fan following and a 38x boost in engagement rate, we were successful in growing their social media presence and driving engagement.