At A Glance
Boost in Engagement Rate
One of the oldest hotels in Singapore, Orchard Hotel is a 4-star hotel located in the heart of the city.
With over 650 rooms, five international eateries, a comprehensive business center, shopping arcade, and other exciting amenities – this 20,000 square feet hotel has numerous activities and options for business and leisure travelers to enjoy.
Orchard Hotel is a renowned hotel in Singapore with spacious hotel rooms and a diverse range of restaurants equipped with impressive facilities.
However, they were majorly well-known amongst the older generation and they wanted to change that. They wanted to be the preferred hotel amongst millennials too.
That’s when they reached out to us – to help them reach and connect with the younger generation.
Brew Interactive came on board in 2014. Considering the goal given to us of increasing awareness among millennials, we decided what better way to do that than to leverage social media.
We developed an editorial calendar and created social media content to connect with the younger audience on Facebook and Instagram.
From promoting their staycation offers to their amenities and restaurants – we used social media to reach, engage and strike conversations with millennials and improve their outlook towards Orchard Hotel.
In three years of strengthening their social media presence, we helped them attain 28,000 new fans and achieve a 2x boost in engagement rate.
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