A Lofty Challenge

Following residency in public hospitals, Dr. Mizan Marican made the decision to start his own private practice in Singapore. Dr Marican has a deep passion for helping people restore quality of life through his orthopaedic surgeries.

Despite his passion, he was launching his business with no clientele, no website, and no marketing plan.

Dr. Marican approached our team at Brew Interactive with lofty goals. We committed to help him reach them. He would need help:

Solidifying himself into the orthopaedic surgery market with a new practice
Launching a beautiful website that would catch the attention of prospective clients
Generating qualified leads from the start
Breaking into the competitive Indonesian market

Detailed Persona Creation

Before writing copy or mocking up a website design, we needed a deep understanding of Orion’s ideal clients. We held extensive interviews with Dr. Mazicon and a couple of his early clients to develop persona profiles and build out:

Customer lifecycles
Ideal tone of voice
Key messaging
A research-backed content calendar
Primary calls-to-action

Highly Optimised Site Development

Modern design is nice, but speedy load times are a must. While designing the site, we optimised it for speed and search engine visibility. Our team made each page as search engine friendly as possible through keyword-rich copy, captivating headings, and optimised metadata.

We paid special attention to site speed and load times, ensuring images were compressed, large files were minified, and big assets were lazy loaded. We also made sure we set the site up in a way Orion’s team could easily make additions in the future. HubSpot CMS made this process seamless.

Effective HubSpot Chatbot Configuration

If our site visitors still have questions, we direct them to a helpful chatbot who will quickly and efficiently answer their question, help them determine what kind of procedure they might need, or help them schedule a consultation.

Not all chatbots are actually helpful, so we took the time to work with Orion to ensure their chatbot would guide site visitors to what they needed. We integrated the HubSpot chatbot to seamlessly fit into the design and feel natural throughout the site.

Targeted Google Ads + Standout Facebook Ads

To drive traffic and generate leads, we ran Google Search Ads targeting high-value, high-intent keywords as well as Facebook Ads targeting those likely to be in need of an orthopaedic surgery. We placed a heavy emphasis on targeting patients from Indonesia, where there’s a big market for orthopaedic surgeons. We tracked all of our campaigns through HubSpot, where we are quickly and easily able to see which campaigns are leading to the highest ROI.

HubSpot Marketing Pro Setup & Configuration

In order to accurately track prospects, automate prospect nurturing, convert more leads, and report effectively on all things sales and marketing – we set Orion up on the ProHubSpot’s Marketing Hub. We configured simple dashboards to help Orion’s team see the metrics that matter most, we created automated workflows to automate much of the sales process, and we organised their lead stages to efficiently track deals.

35% Increase in Prospective Clients

The site wasn’t just driving stagnant traffic – our landing pages were converting at a high rate from the start thanks to conversion-focused content, microcopy, and headings. Many of these conversions became Orion clients.