People’s Action Party
At A Glance
Increase
Client Testimonial
Backstory
Backstory
The party’s mission is to build a fair and just society where the benefits of progress are spread widely to all. Its emphasis on multi-racialism and equality brought peace, progress, and prosperity to Singapore within a span of fifty years.
Challenge
Challenge
After having using traditional forms of communication for years, PAP realized they needed to build and strengthen their presence on social media. They wanted to leverage the medium to create greater engagement with their audience.
Solution
We did a thorough analysis of their content mix and organized them into categories, enabling us to identify trends. We also did a quantitative analysis of the posts to understand how their posts were being received by the audience.
No audit is complete without competitive benchmarking and so we evaluated their competitors’ social media pages to assess what they were doing differently and what was working for them.
On the basis of our findings, we chalked out action points for their marketing team to improve their social media strategy, create relevant campaigns and enhance their content, helping them drive more engagement and grow their social media presence.
Results
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