Brew Interactive

Scanteak

Client Story

At A Glance

800%

Increase in Engagement Rate

20,000

Over 20,000 New Organic Fans

Backstory

Scanteak is a leading furniture store in Singapore. A home-grown brand, the company was established in 1974 and has over 150 stores across Japan, Singapore, and Taiwan.

Their design and craft are inspired by Scandinavian ideology, whereby simplicity and functionality take precedence. Scanteak’s lifelong vision lies in furnishing home solutions to the hectic pace of executive living.

Backstory

Scanteak is a leading furniture store in Singapore. A home-grown brand, the company was established in 1974 and has over 150 stores across Japan, Singapore, and Taiwan.

Their design and craft are inspired by Scandinavian ideology, whereby simplicity and functionality take precedence. Scanteak’s lifelong vision lies in furnishing home solutions to the hectic pace of executive living.

Challenge

The furniture and homeware industry is all about inspiring customers with enticing visuals. The most effective way to achieve that is to be active on social media — a gap Scanteak needed to bridge.

Being part of a competitive industry, they realized that they needed to build a strong social media presence to expand reach, create brand awareness, and grow the brand. They could no longer purely rely on word-of-mouth marketing and other traditional methods.

They were on the lookout for social media marketing experts and that’s when we at Brew Interactive were approached.

Solution

The mandate given to us was to devise a social media strategy centered around creating awareness and driving engagement.

We started with understanding the brand, its products, and target audience.

From their diverse range of products and home solutions to the superior quality and reliability of their products – we needed to leverage social media to showcase everything that Scanteak had to offer.

We created a host of inspirational, tactical, and engaging content to inspire their audience while directing traffic to stores and their website. A mix of lifestyle and product-focused imagery was used to help people visualize Scanteak products in their homes.

Inspirational content to showcase their collection

Ran contests and giveaways to drive engagement

Inspirational content to showcase their collection

Ran contests and giveaways to drive engagement

Apart from introducing them to Facebook and Instagram, we also created a Facebook Shop, enabling people to directly make purchases from their Facebook page.

Facebook Shop

Results

Our social media marketing strategy resulted in an 800% increase in engagement rate with over 20,000 new organic fans across their Facebook and Instagram pages.