The Solutions

1. Creation of a New Website

Because there were too few resources available online to help the victims and bystanders of domestic violence even understand what to do, we realized that the first thing we needed to do was to develop useful content on the subject. The best way to do this was to have a website dedicated precisely to this cause. And so, we decided to call it “Act Against Violence.”

On this website, we created a number of relevant and informative landing pages covering a wide variety of topics such as the cycle of violence, different types of violence, the signs of violence, what to do, how to seek help, and so on. All of this aimed at educating people a lot more about what to do when they experience or witness such abuse.

2. Content Creation for Social Media

We realized that most of SCWO’s target audience could be found on social media, especially Facebook. And so, we designed a robust social media content strategy for them. As a part of this strategy, we created a number of visually appealing content for social media, mainly with the intention of directing viewers to the Act Against Violence website.

The content was educational, informative, and appealing and so, they generated a high level of engagement. Plus, they helped to drive a good amount of traffic to the website as well. Here are a few examples of the kind of content we created for SCWO’s Facebook page.

Well-designed, visually appealing images along with compelling captions helped us a great deal in raising awareness about domestic violence among SCWO’s target audience.

On this website, we created a number of relevant and informative landing pages covering a wide variety of topics such as the cycle of violence, different types of violence, the signs of violence, what to do, how to seek help, and so on. All of this aimed at educating people a lot more about what to do when they experience or witness such abuse.

3. Promoting Events to Raise Awareness

Finally, we also helped SCWO in broadcasting an event live on social media to spread awareness about domestic violence. The event was a great success and its live stream on Facebook helped us reach out to more people and generate awareness about the issue. It also helped us garner engagement on SCWO’s Facebook page as well as direct more traffic to the Act Against Violence website.