SCWO
At A Glance
30,000
7x
Client Testimonial
Backstory
SCWO has representation on a number of government committees as well as on international and regional bodies where it regularly contributes its views on women, family, and gender equality.
Backstory
SCWO has representation on a number of government committees as well as on international and regional bodies where it regularly contributes its views on women, family, and gender equality.
Challenge
Challenge
Stay-at-home measures and restricted movement to contain the spread of the virus have dramatically increased the chances of women and children being exposed to violence at home. As perpetrators have been forced to spend more time indoors, the risk for women has grown even greater as families cope with job losses or financial crises.
In fact, one in three women are known to be victims of domestic violence across the world, and this has greatly intensified since the outbreak of COVID.
And so, SCWO was looking to raise awareness around the extremely pressing issue of domestic violence. In most cases of domestic violence, victims are scared to report these crimes for fear of their families falling apart or being abused even more. Even bystanders are often unsure of how to help the victims because online resources available on the subject are too few.
SCWO was looking for a partner who had a proven track record and a rich legacy of delivering the desired outcomes through digital marketing to help them achieve their goals. That’s when they reached out to us at Brew.
The Solutions
1. Creation of a New Website
Because there were too few resources available online to help the victims and bystanders of domestic violence even understand what to do, we realized that the first thing we needed to do was to develop useful content on the subject. The best way to do this was to have a website dedicated precisely to this cause. And so, we decided to call it “Act Against Violence.”
On this website, we created a number of relevant and informative landing pages covering a wide variety of topics such as the cycle of violence, different types of violence, the signs of violence, what to do, how to seek help, and so on. All of this aimed at educating people a lot more about what to do when they experience or witness such abuse.
2. Content Creation for Social Media
We realized that most of SCWO’s target audience could be found on social media, especially Facebook. And so, we designed a robust social media content strategy for them. As a part of this strategy, we created a number of visually appealing content for social media, mainly with the intention of directing viewers to the Act Against Violence website.
The content was educational, informative, and appealing and so, they generated a high level of engagement. Plus, they helped to drive a good amount of traffic to the website as well. Here are a few examples of the kind of content we created for SCWO’s Facebook page.
Well-designed, visually appealing images along with compelling captions helped us a great deal in raising awareness about domestic violence among SCWO’s target audience.
On this website, we created a number of relevant and informative landing pages covering a wide variety of topics such as the cycle of violence, different types of violence, the signs of violence, what to do, how to seek help, and so on. All of this aimed at educating people a lot more about what to do when they experience or witness such abuse.
3. Promoting Events to Raise Awareness
Finally, we also helped SCWO in broadcasting an event live on social media to spread awareness about domestic violence. The event was a great success and its live stream on Facebook helped us reach out to more people and generate awareness about the issue. It also helped us garner engagement on SCWO’s Facebook page as well as direct more traffic to the Act Against Violence website.
Results
SCWO witnessed a 7X increase in engagement on social media. They now record over 30,000 unique visitors to their website every month.
Our Approach
When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:
- SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
- Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
- Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
- Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends
Comprehensive SEO Audit
We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.
Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.
Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.
Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.
It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.
This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:
Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.
The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.
Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.
Tracking & Monitoring of Collectius’ Web Performance
To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.
With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.
Digital Content Strategy
Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.
This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.
From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.
Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.
Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.
Backlink Acquisition
To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.
Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.
As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.
This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.
Outstanding SEO Results for Collectius
Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:
Significant Traffic Growth
Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.
Expanded Keyword Reach
There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.
Top Rankings in Local Searches
Collectius' website achieved first-page rankings on Google's Search Engine Results Pages (SERPs) for targeted searches in Singapore and Malaysia. Ranking on the first page for relevant searches significantly boosted their brand's visibility and accessibility in these key markets.
Recent Case Studies
Want similar results?
Get in touch to see how we can help.
BREW INTERACTIVE
Digital Marketing Agency in Singapore and Malaysia
SERVICES
SERVICES
- Search Engine Optimisation - SEO
- Digital Reputation Management
- Account Based Marketing
- B2B Marketing Agency
- AI Lead Generation
- AI Automation Agency
- Content Marketing
- Social Media Marketing
- Baidu
- Xiao Hong Shu
- Digital Marketing PSG Packages
- Sustainability and ESG Marketing Agency
- Financial Services and Fintech Marketing Agency
- Software as-a-Service (SaaS) Marketing Agency
- Technology Marketing Industry
- Healthcare Marketing Agency
- Education Marketing Agency
SUBSCRIBE
CONTACT US
Singapore Office:
111 North Bridge Road, #08-11, Singapore 179098 Malaysia Office:
Level 5, Guoco Tower, 6 Jalan Damanlela, Damansara City, Bukit Damansara, 50490, Kuala Lumpur
© Brew Interactive 2026. All rights reserved.
