Shell Energy
Social Media Strategy + Ads
At A Glance

2,800,000
2,800,000 Singaporeans engaged

99%
99% of comments were positive

14,325
14,325 social media comments
THE CHALLENGES
Brand Perception: In today’s culture, many view oil and gas companies negatively – as catalysts for global warming and environmental harm. Shell needed help shifting the narrative and promoting new clean energy campaigns.
Education: Not only did Shell need to change the way their corporation was viewed, but also educate their audience on the future of energy, Shell’s role, and how the general public can help.
THE SOLUTIONS

Executing Social Strategy

We helped Shell roll out our strategy across their social platforms and website.

Identifying Content Gaps

We audited Shell’s social and website content to determine their biggest gaps in content and messaging.

Publishing Compelling Website Content

In addition to social media content, we also collaborated with Shell to publish longer form content educating the community on clean energy and Shell’s efforts to make the world a better place.

Emphasizing New Initiatives

Our social efforts involved educating the general public on new clean energy initiatives from Shell.

Building Content Pillars

We established three pillars around which we would create all content, videos, posts, and messaging.

Defining Shell’s Audience

We first performed persona research to clarify who we needed to target and the key messages for each group.
Recent Case Studies
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BREW INTERACTIVE
Digital Marketing Agency in Singapore
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