Shell Energy
Social Media Strategy + Ads
At A Glance

2,800,000
2,800,000 Singaporeans engaged

99%
99% of comments were positive

14,325
14,325 social media comments
THE CHALLENGES
Brand Perception: In todayโs culture, many view oil and gas companies negatively โ as catalysts for global warming and environmental harm. Shell needed help shifting the narrative and promoting new clean energy campaigns.
Education: Not only did Shell need to change the way their corporation was viewed, but also educate their audience on the future of energy, Shellโs role, and how the general public can help.
THE SOLUTIONS

Building Content Pillars

We established three pillars around which we would create all content, videos, posts, and messaging.


Publishing Compelling Website Content






In addition to social media content, we also collaborated with Shell to publish longer form content educating the community on clean energy and Shellโs efforts to make the world a better place.


Defining Shellโs Audience


We first performed persona research to clarify who we needed to target and the key messages for each group.


Identifying Content Gaps






We audited Shellโs social and website content to determine their biggest gaps in content and messaging.


Executing Social Strategy






We helped Shell roll out our strategy across their social platforms and website.


Emphasizing New Initiatives






Our social efforts involved educating the general public on new clean energy initiatives from Shell.
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Digital Marketing Agency in Singapore
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