At A Glance
Snapask has an incredible app, but it wasn’t getting into the hands of enough customers. They felt stuck and needed help accelerating their app downloads. On top of that, not enough users were registering after downloading the app.
Extensive Persona Development
Snapask’s product is focused on a few key buyer personas. To help them increase downloads and registrations, we needed an in-depth understanding of these personas. Not simply their demographics and general interests, but their aspirations, challenges, and behaviors.
We interviewed some of Snapask’s existing customers to get a better feel for their audience. We took that information and put together two extensive personas that would guide our entire campaign
Mapping an Effective Content Plan
Now that we had a crystal clear idea of who we were marketing, we started by mapping a content plan that would drive downloads and registrations. Using our buyer pe sonas’ chief interests and common challenges, we landed on a few primary themes and categories on which to base our content plan.
From there, we performed in-depth keyword research around each theme to ensure we were tackling popular topics that would extend Snapask’s reach. We built out a content calendar and provided competitor analysis to guide Snapask’s content and reach more people.
Paid Media Ads + Retargeting
Snapask’s organic traffic increased shortly after beginning to implement their new content strategy. But we knew we needed an additional step in the funnel if we were going to convert site visitors into downloads and then registrations.
We utilized paid ads and retargeting strategies to further nurture these visitors into users. Our ads focused on the effectiveness of Snapask’s app and appealed to the safety of learning in one’s home.
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