Snapask

Client Story

At A Glance

67%

Decreased cost per registration by 67%

23%

Improved monthly app downloads by 23% month-over-month

About Snapask

Snapask is a self-guided online tutoring platform based in Hong Kong. Snapask features a series of quality teaching content, including live class, intensive course, online tutoring, academy and much more!

About Snapask

Snapask is a self-guided online tutoring platform based in Hong Kong. Snapask features a series of quality teaching content, including live class, intensive course, online tutoring, academy and much more!

The Challenges

Snapask has an incredible app, but it wasn’t getting into the hands of enough customers. They felt stuck and needed help accelerating their app downloads. On top of that, not enough users were registering after downloading the app.

The Solutions

Extensive Persona Development

Snapask’s product is focused on a few key buyer personas. To help them increase downloads and registrations, we needed an in-depth understanding of these personas. Not simply their demographics and general interests, but their aspirations, challenges, and behaviors.

We interviewed some of Snapask’s existing customers to get a better feel for their audience. We took that information and put together two extensive personas that would guide our entire campaign

Mapping an Effective Content Plan

Now that we had a crystal clear idea of who we were marketing, we started by mapping a content plan that would drive downloads and registrations. Using our buyer pe sonas’ chief interests and common challenges, we landed on a few primary themes and categories on which to base our content plan.

From there, we performed in-depth keyword research around each theme to ensure we were tackling popular topics that would extend Snapask’s reach. We built out a content calendar and provided competitor analysis to guide Snapask’s content and reach more people.

Paid Media Ads + Retargeting

Snapask’s organic traffic increased shortly after beginning to implement their new content strategy. But we knew we needed an additional step in the funnel if we were going to convert site visitors into downloads and then registrations.

We utilized paid ads and retargeting strategies to further nurture these visitors into users. Our ads focused on the effectiveness of Snapask’s app and appealed to the safety of learning in one’s home.




The Results

Our multi-channel marketing campaign resulted in a 67% decrease in cost per registration and a 23% increase in monthly app downloads for Snapask.

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BREW INTERACTIVE

Digital Marketing Agency in Singapore

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111 North Bridge Road, #08-11, Singapore 179098 info@brewinteractive.com

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