Solution

We spent time understanding their business, offerings, challenges, and target audience. We mapped out buyer personas which served as a framework for planning social media content.

We established their Facebook and Instagram pages, in Singapore and Malaysia.

Our content strategy was centered around brand building and appealing to the target audience. We wanted people to get an insight into Spartan Race’s brand personality while luring them to be part of the movement.

From evergreen content and posts about their races to memes and topical content – the mix consisted of meticulous posts aiming to build awareness and engage the audience. We leveraged storytelling and shared stories of transformation to motivate, evoke emotions and generate interest.

Spartan Race organizes massive events and through social media, we ensured we kept audiences invested and engaged before, during and after the events.