Brew Interactive

ST Engineering - ARC

Client Story

At A Glance

Over 230 leads were generated in less than a week

New market penetration

About ST Engineering and SRC

ST Engineering is a Singaporean multinational engineering conglomerate who specializes in aerospace, aviation, electronics, military technology, and much more.

One of their recent solutions is ARC, a wearable device designed to reimagine and redefine cooling. Those who work outdoors or in confined workspaces need relief. ARC uses ST’s patented Thermal-Flo™ technology to help cool those who work outdoors or in confined spaces.

About ST Engineering and SRC

ST Engineering is a Singaporean multinational engineering conglomerate who specializes in aerospace, aviation, electronics, military technology, and much more.

One of their recent solutions is ARC, a wearable device designed to reimagine and redefine cooling. Those who work outdoors or in confined workspaces need relief. ARC uses ST’s patented Thermal-Flo™ technology to help cool those who work outdoors or in confined spaces.

The Challenges

Entering a Brand New Market

ST Engineering has successfully rolled out countless products across a wide range of markets. But wearable technology is a relatively new field for them.

They needed help penetrating this new market efficiently, and to drive new leads quickly. After strategizing with their marketing team, we helped them put together a conversion-focused landing page and constructed a targeted ad strategy to drive leads.

The Solutions

Cost-Effective Market Penetration

Conversion Focused Landing Page

We helped ST Engineering build a product landing page that emphasized their cutting edge technology, key features, and primary benefits. We aimed to tell the story of the wearable and encourage visitors to unlock a free trial. We were confident that if we could get the product in the company’s hands, they would be hooked.

Facebook Ads

Facebook’s platform allows us to target specific individuals who would be interested in the product themselves – or who would be likely to share the corporate free trial offer with their boss.

We highlighted the fact that the product was new and free trial members would be some of the first to experience this innovative technology. Our Facebook ads produced over 100 leads at less than $20 per lead.

LinkedIn Ads

LinkedIn’s powerful platform allowed us to put ARC right in front of decision makers at ST Engineering’s target audiences. Here we appealed to managers and business owners by focusing on workplace conditions and productivity.

These ads also produced over 100 leads in a very short time frame.

The Results

Rapid Market Penetration

Our lead generation campaign for ARC led to 203 leads in under a week to help them successfully penetrate a new market. Our Singapore workforce is cooler and happier thanks to ARC’s technology.