Brew Interactive

Teva

Client Story

At A Glance

94%

Increase in Engagement Rate

7,000

New Organic Fans

Influencer

Built and Managed an Influencer Network

Backstory

Teva is the world’s leading sports sandal brand. Established in 1984, Teva stands for freedom in footwear. They offer a host of footwear ranging from flatforms, sandals, flip flops, shoes, boots for men, women, and children.

Backstory

Teva is the world’s leading sports sandal brand. Established in 1984, Teva stands for freedom in footwear. They offer a host of footwear ranging from flatforms, sandals, flip flops, shoes, boots for men, women, and children.

Challenge

Challenge

A renowned global brand, Teva largely had an umbrella approach when it came to managing their social media presence.

While they had established a strong centralized global presence, they failed to adapt it to the local markets they were part of. They soon realized that it was creating a barrier and preventing them from communicating and engaging effectively with their local audiences.

That’s when Teva Singapore approached us — they wanted a partner who could help them build a more localized social media strategy and create content well-suited to the sentiments of the people of Singapore.

Solution

We were brought on board to strengthen their presence on social media with a focus on content localization to drive greater engagement.

We started with gaining a thorough understanding of their company, target audience, and brand values. The key was to comply with their global brand image while creating localized content that would resonate with the Singaporean audience.

We crafted social media content with imagery and captions that their local fan following can relate to. A mix of engaging formats such as high-resolution lifestyle images, cinemagraphs, and videos were used to promote Teva’s products and initiatives.

That’s not all, we also encouraged user-generated content in the form of pictures and testimonials and shared it across all social media platforms.

Inspirational posts showcasing their collection

Animation promoting their sustainability initiative

Leveraged customer testimonials to instill trust and influence purchases

User-generated content to increase engagement and visibility

As part of our localized social media content strategy, we developed and executed an influencer marketing program for Teva wherein we collaborated with leading lifestyle and fashion influencers in Singapore.

These organic collaborations helped us tap into their large fan following, helping the brand gain more visibility among a highly relevant audience.

Organic influencer collaboration posts to expand the reach

Results

Developing a localized social media strategy proved to be hugely successful. Teva was able to emotionally connect with the people of Singapore and appeal to them.

This helped them build strong affinity with the local market resulting in a 94% increase in engagement rate and 7,000 new organic fans.