Brew Interactive

THE WELLNESS CLINIC

Client Story

SITUATION & CHALLENGES

The Wellness Clinic was first opened in 2001. Today, TWC employs a team of skilled aestheticians and has an excellent range of leading anti-ageing technology and equipment. The Wellness Clinic offers a wide selection of safe, effective and practical rejuvenation therapies and aesthetic treatments.

Prior to engaging Brew, they were spending roughly $20k per month running ads with a previous agency. But they had two key problems:

They weren’t getting nearly enough leads.
The leads they were getting were unqualified and not up to their standards.

SITUATION & CHALLENGES

The Wellness Clinic was first opened in 2001. Today, TWC employs a team of skilled aestheticians and has an excellent range of leading anti-ageing technology and equipment. The Wellness Clinic offers a wide selection of safe, effective and practical rejuvenation therapies and aesthetic treatments.

Prior to engaging Brew, they were spending roughly $20k per month running ads with a previous agency. But they had two key problems:

They weren’t getting nearly enough leads.
The leads they were getting were unqualified and not up to their standards.

THE RESULTS

36%

Cost per lead went down by 36%

55x

Closing rate increased by 55%

32%

Total leads increased by 32%

TWO KEYS TO SUCCESS

UTILISING BIG DATA FOR SUCCESSFUL GOOGLE ADS

At Brew, we spend thousands of dollars on ads every week, equipping us with loads of data to optimise ad campaigns from the start. We tap into this data to inform:

Audience and Location Targeting
Headlines
Descriptions
Ad Types

…and much more. We launched The Wellness Clinic’s ad campaign with a focus on five search campaigns targeting unique keywords focused on their key services and one brand awareness focused display campaign.

TAPPING INTO GOOGLE’S PERFORMANCE MAX CAMPAIGNS

Performance Max is a brand new goal-based ad campaign that allows us to access all of Google’s Ads placements (like YouTube, Display, Search, Discover, Gmail, and Maps) – it’s perfect for businesses like The Wellness Clinic, allowing us to drive performance based on their unique conversion goals.

We saw quick and powerful results from tapping into Performance Max campaigns.