UnionPay International
At A Glance
4,233%
3.4%
Backstory
UnionPay International has partnered with over 2,000 institutions worldwide and enabled card acceptance in 178 countries and regions.
Backstory
UnionPay International has partnered with over 2,000 institutions worldwide and enabled card acceptance in 178 countries and regions.
Challenge
Challenge
As most of the people in Singapore were either on Mastercard or Visa, UnionPay International needed to devise a robust strategy to create awareness about their brand and appeal to their target audience.
The most effective way to do that was to leverage social media to communicate with users and educate them about their cards, offers, and incentives.
However, being new to social media, they did not know where to begin. That’s when we at Brew Interactive were approached.
Solution
The first exercise we did was understand their target audience and audited their existing social media presence which was almost negligible. We also had discussions with the UnionPay International team to understand more about their products, offers, and incentives.
Based on that, we created a detailed social media content calendar in line with their communication goals and priorities.
The content mix consisted of posts that were meant to educate, inform, entertain and promote their brand. Apart from posting content to promote their cards and incentives, we also ran contests to engage with the audience.
Facebook post educating audience about their cards
Facebook post promoting an incentive
Facebook post announcing a contest
We leveraged Facebook advertising to amplify reach, boost awareness and reach the right audience.
Results
That’s not all, their page also witnessed an engagement rate increase to 3.4% due to the social media content we posted which managed to successfully engage the audience and start conversations.
Recent Case Studies
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BREW INTERACTIVE
Digital Marketing Agency in Singapore, Malaysia and
the US
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Singapore Office:
111 North Bridge Road, #08-11, Singapore 179098 Malaysia Office:
D-8-3A Menara SuezCap 1, KL Gateway, 59200 Kuala Lumpur, Malaysiainfo@brewinteractive.com