Social Media Content Strategy

Detailed Persona Development

In order to help Wavin better connect with their audience, we needed to get to know their audience. Rather than simply asking Wavin’s team about their typical customers, we interviewed their customers directly. Our team dug deep into their roles, challenges, purchasing bevahiors, and why they decided to work with Wavin. We took this information and built out a handful of content pillars.

Illustrated Benefits

To better engage Wavin Asia’s audience, we aimed to create content that would get their attention. Their industry isn’t the most photogenic, so we relied on illustrations and animations to paint a clear picture of their products’ benefits.

Compelling Case Studies

The applications and implications of Wavin’s work are huge – and we wanted their audience to know it. The best way to portray the impact of Wavin’s work was through case studies detailing their projects. We put together compelling videos that walk through some of their recent solutions.

Product + Service Features

Not only did we detail the broad benefits of Wavin products – we also got detailed with some of their features. Many buyers in their market are looking for simple and easy-to-use solutions, so we put these on display with visual guides focusing on ease of use.

Education Through Webinar Promotion

Our persona research showed much of Wavin’s audience wanted to be better educated when it came to their building’s plumbing and piping. To help Wavin better educate their audience, we promoted exclusive webinars to drive registrations and signups.