At A Glance
We got to hear about Brew through word-of-mouth. We decided to engage Brew because of the genuine personality of the team and of what they had shown us that they had done with other companies.
As compared to our previous agency, Brew is very helpful and prompt in following up with us for approval and close discussion. The social media posts are very creative too. Mae and Marcus had been very helpful and accommodating to all our requests from last min posts to several changes on posts. And most importantly, we managed to increase our followers and engagement rate.
Wavin was struggling to connect with their audience, and their current social media approach wasn’t working. Their content wasn’t all that compelling, and they felt at a loss as to what kind of content their audience wanted to see. They approached Brew for help.
Social Media Content Strategy
Detailed Persona Development
In order to help Wavin better connect with their audience, we needed to get to know their audience. Rather than simply asking Wavin’s team about their typical customers, we interviewed their customers directly. Our team dug deep into their roles, challenges, purchasing bevahiors, and why they decided to work with Wavin. We took this information and built out a handful of content pillars.
To better engage Wavin Asia’s audience, we aimed to create content that would get their attention. Their industry isn’t the most photogenic, so we relied on illustrations and animations to paint a clear picture of their products’ benefits.
Compelling Case Studies
The applications and implications of Wavin’s work are huge – and we wanted their audience to know it. The best way to portray the impact of Wavin’s work was through case studies detailing their projects. We put together compelling videos that walk through some of their recent solutions.
Product + Service Features
Not only did we detail the broad benefits of Wavin products – we also got detailed with some of their features. Many buyers in their market are looking for simple and easy-to-use solutions, so we put these on display with visual guides focusing on ease of use.
Education Through Webinar Promotion
Our persona research showed much of Wavin’s audience wanted to be better educated when it came to their building’s plumbing and piping. To help Wavin better educate their audience, we promoted exclusive webinars to drive registrations and signups.
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