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Lead Generation 101 – How to Acquire New Leads with Adwords (2019 Edition)

Lead Generation 101 – How to Acquire New Leads with Adwords (2019 Edition)

by Marcus Ho | Aug 8, 2019 | Uncategorized

What is the first thing you do when you are looking to get more information or get your questions answered? That’s right. So, if you are a B2B marketer wanting to generate more leads, one of the most effective ways to do that is to use Google AdWords and get your...
How to Create Content for Every Stage in the Buyer’s Journey for Lead Generation

How to Create Content for Every Stage in the Buyer’s Journey for Lead Generation

by Marcus Ho | Jul 26, 2019 | Uncategorized

Quality content can help you generate tons of organic traffic, social shares, and establish yourself as a thought leader in your industry. But how do you establish a content strategy truly effective for lead generation? It’s when your content provides your prospective...
B2B Marketing – How to Run Lead Generation Ads on LinkedIn

B2B Marketing – How to Run Lead Generation Ads on LinkedIn

by Marcus Ho | Jul 24, 2019 | Uncategorized

What is the first thing that comes to your mind when you think of LinkedIn? Platform for job hunting and networking? Space that connects employees with companies? A means of marketing yourself? Yes, LinkedIn is all of that but more. Did you know that LinkedIn is also...
How to Segment and Nurture Leads with Interactive Content

How to Segment and Nurture Leads with Interactive Content

by Marcus Ho | Jul 19, 2019 | Uncategorized

These days, lead acquisition costs have been getting increasingly expensive, especially if you’re trying to narrow your advertising down to something more specific, such as senior professionals and key business decision makers. To acquire new marketing qualified leads...
Video: 5 Actionable Marketing Data to Boost Conversions

Video: 5 Actionable Marketing Data to Boost Conversions

by Marcus Ho | Jul 7, 2019 | Uncategorized

  Marketing and data go hand in hand. The most effective way to develop marketing campaigns is by using data to study online behavior, buyer persona and other metrics that help you to know your customers better to deliver a personalized experience. Ask a marketer...
How to Drive Real Estate Investor Leads with Facebook and Google Ads

How to Drive Real Estate Investor Leads with Facebook and Google Ads

by Marcus Ho | Jul 4, 2019 | Uncategorized

Singapore’s real estate market has become fiercely competitive over the years. As a marketer in the real estate sector, if you are looking to generate leads for your next project and are considering property directories and publication sites such as PropertyGuru,...
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