by Marcus Ho | Feb 6, 2020 | Uncategorized
Most marketers spend an insane amount of time, effort, and money in creating new landing pages, content offers, and running ads. However, many of them tend to overlook the fact that their website can also be a great source for lead generation. What’s more, did...
by Marcus Ho | Jan 30, 2020 | Uncategorized
The state of B2B marketing has evolved dramatically over the past decade. Technological advancements along with changing buyer preferences and behaviors have led businesses to rethink their marketing strategies many times over. As a B2B marketer, you need to always be...
by Marcus Ho | Jul 26, 2019 | Uncategorized
Quality content can help you generate tons of organic traffic, social shares, and establish yourself as a thought leader in your industry. But how do you establish a content strategy truly effective for lead generation? It’s when your content provides your prospective...
by Marcus Ho | Jul 19, 2019 | Uncategorized
These days, lead acquisition costs have been getting increasingly expensive, especially if you’re trying to narrow your advertising down to something more specific, such as senior professionals and key business decision makers. To acquire new marketing qualified leads...
by Marcus Ho | Jun 26, 2019 | Uncategorized
Some B2B marketers end up doing an incomplete analysis while defining their buyer personas. Because of this, their marketing efforts fail to be truly effective. So, here’s a comprehensive guide that will help you create your ideal B2B buyer personas. But first, let’s...
