by Marcus Ho | Jul 7, 2019 | Uncategorized
Marketing and data go hand in hand. The most effective way to develop marketing campaigns is by using data to study online behavior, buyer persona and other metrics that help you to know your customers better to deliver a personalized experience. Ask a marketer...
by Marcus Ho | Jul 4, 2019 | Uncategorized
Singapore’s real estate market has become fiercely competitive over the years. As a marketer in the real estate sector, if you are looking to generate leads for your next project and are considering property directories and publication sites such as PropertyGuru,...
by Marcus Ho | Jun 26, 2019 | Uncategorized
Some B2B marketers end up doing an incomplete analysis while defining their buyer personas. Because of this, their marketing efforts fail to be truly effective. So, here’s a comprehensive guide that will help you create your ideal B2B buyer personas. But first, let’s...
by Marcus Ho | May 30, 2019 | Uncategorized
Considering 40% of revenue is captured by organic traffic, marketers have enough and more reason to invest in boosting their search engine rankings and attracting more visitors. This space is highly competitive which calls for consistent efforts in maintaining high...
by Marcus Ho | Mar 5, 2019 | Uncategorized
It was barely a few years ago since I sold my digital media agency and then had to hopelessly witnessed the company’s downfall before deciding to take it over, and starting it from the ground up again. So when I took over the agency, I wanted to build the company in a...
by Marcus Ho | Feb 22, 2019 | Uncategorized
The social media world is continuously varying, fetching new trends, concepts, and guidelines every year. It’s also a fact that in many cases, the fluctuations aren’t swift or unforeseen, but rather slow and regular. Here we are talking about some predictable trends...